The technology sector in Sri Lanka is currently experiencing a pivotal transformation, moving its emphasis from mere growth to the methodologies behind achieving that growth. This transition underscores a commitment to harmonizing innovation with inclusivity, aiming to create a sustainable and future-oriented tech ecosystem. The importance of this focus was prominently showcased at the SLASSCOM Women in Tech Conference 4.0, where industry leaders engaged in discussions on empowering more women to assume leadership roles in a world increasingly influenced by artificial intelligence.
Among the notable contributors, 99x emerged as a key player, offering insights rooted in leadership and personal experiences. The conference commenced with a keynote address by Shehani Seneviratne, COO of 99x and Chairperson of SLASSCOM, alongside Sindhu Gangadharan, Chairperson of NASSCOM. Their presentation, centered around the theme ‘Give to Gain,’ emphasized that fostering inclusion necessitates proactive efforts from organizations to create growth pathways for women, enabling them to lead and influence decisions as AI continues to transform the workplace.
The dialogue was enriched by contributions from Samra Aman, Director of Delivery at 99x, and Dr. Mihirini de Zoysa, a leadership coach. They discussed vital topics such as leadership, well-being, and maintaining high-performance teams, which resonated profoundly with attendees. Moving past idealized notions of leadership, they shed light on the often-overlooked challenges of managing expectations, handling pressure, and achieving work-life balance.
Samra emphasized, “High performance frequently entails unseen pressure. The key is for organizations to acknowledge this and establish systems that support individuals rather than push them to their limits. It is crucial to create an environment where personal well-being is prioritized alongside professional development, as the way we manage everyday tasks significantly influences productivity and effective leadership.”
This philosophy reflects a larger cultural shift within 99x, where performance and employee well-being are viewed as interconnected priorities. This is particularly evident in initiatives like the 99x Academy Scholarship Program, which offers a structured five-year work-and-study pathway that combines academic education with practical tech experience. By integrating participants into global teams and live projects from the beginning, the program aims to enhance both technical skills and leadership potential.
Shehani Seneviratne highlighted the effectiveness of this approach, stating, “At 99x, we take genuine responsibility for talent development. Programs like our Academy provide individuals with significant opportunities right from the start, allowing them to work in real teams, engage with clients, and take on responsibilities. We have witnessed success stories like that of Naduni Ranasinghe, who advanced from an intern to a senior engineering position by 2025 through the 99x Academy program.”
Reflecting on her two-decade journey with 99x, Shehani shared, “The trust you receive is transformative. It influences your self-perception, builds confidence, and prepares you for leadership roles. For many young women entering the tech field, such an environment makes all the difference, shifting their mindset from questioning their place to knowing they belong and can lead.”
In an industry often characterized by rapid growth and expansion, 99x is adopting a distinctive strategy. The company asserts that exceptional technology development begins with cultivating supportive environments in which individuals, particularly women, feel empowered, trusted, and capable of achieving success.
Dr. Mihirini de Zoysa and Samra Aman discussing Leadership Superpowers for Women
99x Team at the Women in Tech 4.0 Conference
Photo Caption: Sindhu Gangadharan and Shehani Seneviratne delivering the keynote address.
Source: Financial Chronicle Biz English | Sri Lanka Business News.
