MullenLowe Group, Sri Lanka’s largest brand communications company, has once again solidified its leadership in creative effectiveness by clinching the Effie Agency of the Year title for 2025, marking its third consecutive win at the Effie Awards ceremony held yesterday. The event, hosted at The Monarch Imperial on March 3, 2026, showcased MullenLowe’s impressive performance as the agency secured 21 accolades across multiple categories. These included one Gold for Celcius, three Silver awards for Watawala Tea, Atlas Axillia, and Asian Paints, and three Bronze awards for Fonterra’s Anlene, Unilever, and Maliban, alongside 14 finalist recognitions. This achievement highlights the agency’s prowess in creativity that is deeply rooted in commercial impact, credibility, and strategic discipline.
Reflecting on this milestone, Thayalan Bartlett, Executive Chairman of the Group, expressed, “To be named Agency of the Year for the eighth time in ten years is both humbling and deeply affirming, and while the accolade carries our name, it truly belongs to our extraordinary team. In an industry that moves at relentless speed, winning consistently demands courage, curiosity, resilience, and an unwavering commitment to creative excellence. Sustained success over a decade is never accidental; it is built on shared ambition, disciplined thinking, and a culture that refuses to stand still.
This recognition is equally a tribute to our clients who place immense trust in us with their brands, and to our valued partners who collaborate with us to craft compelling communication that solves real business challenges. The most meaningful awards are those rooted in effectiveness, where creativity is not merely decorative but the engine of transformation and growth.
We also acknowledge our industry community, whose work continues to challenge us and raise the bar each year. Seeing the calibre of work recognised on Tuesday night was a reminder that we cannot rest on our laurels, and that we must push ourselves even harder in the year ahead to remain competitive. My congratulations go out to all of them.”
Harendra Uyanage, Chief Creative Officer of MullenLowe Group Sri Lanka, commented on the win, stating, “Creativity only matters when it moves something, whether that is market share, perception, or behaviour. At MullenLowe, we push ourselves to create ideas that do more than capture attention; they are built to perform. Winning Agency of the Year repeatedly proves that effectiveness is not a limitation on creativity, it is what sharpens it. The strongest work emerges when insight, craft, and business ambition align, and that is the standard we hold ourselves to every day.
Consistency at this level is never accidental. It comes from disciplined thinking, fearless creativity, and an uncompromising commitment to delivering impact where it counts.”
This recognition follows a landmark year for the agency, having also been named Agency of the Year by Campaign Asia, further strengthening its standing on both regional and global platforms.
MullenLowe Group Sri Lanka (MLG) is the country’s largest integrated brand communications company, operating eight independent strategic business verticals, including Mainstream, Digital, Activations, MarTech, Media, and Public Relations. The Sri Lanka office comprises over 95 staff members, serving 43 of the nation’s top corporates, and managing 111 brands across 33 categories. This includes 80% of the top 10 and 50% of the top 20 most advertised categories in the country, making it a company with extensive cross-category knowledge. Ranked among the world’s top 100 agencies and APAC’s top 20, MLG is Sri Lanka’s Effie Agency of The Year and a consistent leader in local awards for over a decade. It operates as a full member affiliate of MullenLowe Worldwide, recently merged with Omnicom, combining unmatched global knowledge and experience with local insight to deliver end-to-end brand solutions.
Photo Caption: Effie Awards Sri Lanka 2025, Agency of the Year – MullenLowe Sri Lanka
