Atlas Axillia Co. (Pvt) Ltd. has introduced its exclusive “Aluth Avurudu Gift Packs,” specially designed to commemorate the Sinhala and Tamil New Year. This initiative aims to provide thoughtful and educational gift options for children throughout Sri Lanka. Coinciding with the festive season, it encourages parents, relatives, and friends to opt for gifts that enhance learning and development, rather than traditional choices. The campaign, featuring the slogan “Podi weddange dhenuma wedena hodhama thegga,” underscores the significance of fostering knowledge during celebrations while aligning with Atlas’ mission to make learning enjoyable for every child.
The Atlas Aluth Avurudu Gift Packs are crafted to merge the festive joy of Avurudu with educational value. They encompass a variety of high-quality stationery and learning resources designed to stimulate creativity, curiosity, and productivity in children. Upholding the belief that education should be engaging, these packs aim to transform routine learning into a gratifying experience. In a time when presents often focus on fleeting excitement, Atlas provides a meaningful alternative that emphasizes sustained learning and skill development, ensuring children stay engaged during the holiday festivities. Certain items are specifically crafted for use during auspicious rituals, seamlessly blending educational opportunities with traditional celebrations to enrich the overall experience.
In discussing the launch, Kasuni Bandara, General Manager of Marketing at Atlas Axillia Co. (Pvt) Ltd., remarked, “At Atlas, our focus is on making learning enjoyable, which is central to our mission. The Aluth Avurudu Gift Packs celebrate the essence of the season while adding value to a child’s educational journey. This initiative embodies our commitment to ‘Making the learning journey fun and joyful’ and encourages children to discover, create, and thrive with enthusiasm. We believe that hands-on experiences are vital for effective learning, which is why our activity kits are tailored to support this process.”
Starting in early April, the Atlas Aluth Avurudu Gift Packs will be available at major retail stores, stationery shops across the country, and popular e-commerce platforms. This offering reinforces the brand’s dedication to providing innovative, high-quality educational solutions for children in Sri Lanka. As families gather to celebrate the New Year, Atlas encourages them to choose gifts that inspire young minds, ensuring that learning is both valuable and enjoyable.
Financial Chronicle Biz English | Sri Lanka Business News.
