Sri Lankan ride-hailing company PickMe has requested police protection and equitable law enforcement for its drivers following incidents where gangs of tuk-tuk drivers have reportedly assaulted and intimidated those using the PickMe app to thwart competition in key tourist areas.
According to a statement from PickMe, a series of alarming incidents have taken place in Ella and other areas popular with tourists. In these areas, independent drivers using digital platforms have allegedly been subjected to physical assault, property damage, and unlawful road obstructions. Several of these incidents have been captured on video and widely circulated online.
The aggression from the three-wheeler drivers is seen as an effort to shield themselves from competition posed by PickMe drivers, who are offering more competitive rates. This violent defense of market share mirrors broader state actions, such as the prohibition on tinned fish imports designed to protect politically influential producers.
PickMe has voiced concerns to the police chief regarding the selective enforcement of the law, pointing out that ride-hailing drivers have been asked to leave by police. The company has called for clear, directive leadership to ensure fair and consistent law enforcement across all regions, especially in tourist areas.
In its formal communication to the Inspector General of Police, PickMe requested that written circulars be issued to all police stations, particularly in tourist-sensitive zones, to affirm the rights of lawful transport providers to operate without facing intimidation or obstruction. The company also urged a zero-tolerance stance against organized, unlawful intimidation and “mafia-style” tactics targeting individuals using digital platforms.
In regions like Ella, complaints on social media have increased due to three-wheeler fares being artificially inflated by cartel-like practices. PickMe CEO Jiffry Zulfer emphasized that no individual or informal group has the authority to claim exclusive rights over public roads or national tourist sites. He reiterated that every Sri Lankan citizen has a constitutional right to lawful employment and freedom of movement.
The visibility of these incidents among tourists poses a significant threat to Sri Lanka’s international reputation, especially as the country works to rebuild its tourism sector. According to Zulfer, such incidents damage Sri Lanka’s image as a safe and welcoming destination, potentially leading to lasting negative impacts on the tourism industry and the broader economy.
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