After a year of strong momentum and accelerated growth, Würth Lanka has entered 2026 with a renewed sense of direction, anchored by a refreshed management team designed to sharpen execution and deepen customer focus.
The leadership transition follows a standout performance throughout 2025, marking a turning point for the company. According to Managing Director and CEO Suranga Kekuluwalage, the decision was driven not by change for its own sake, but by the need to build a leadership structure capable of sustaining growth in a fast-moving market.
“We saw significant growth through the latter part of 2024 and throughout 2025,” shares Kekuluwalage. “To fully harness that momentum and prepare for what lies ahead, we restructured our leadership team. This transition is about strengthening how we operate, how we sell, and how we serve our customers.”
The new management team includes Suranga Kekuluwalage as Managing Director/CEO, Zameena Salam as Manager of Administration & Corporate Affairs, Nirosha Dilrukshi as Head of Sales Operations, Dhanuja Senadeera as Brand Manager, Tharindu Rajapaksha as Division Head of Trade and Automotive, Saranga Pannila as Finance Manager, Sanjeewa Edwards as National Sales Manager, Ravindu Jayasinghe as Division Head of Construction, Ajith Dharmathilaka as Division Head of Metal and Maintenance, and Samudhi Withana as HR Manager.
Kekuluwalage adds that the company has committed to a series of significant investments to support the transition across the organization. This includes providing training for employees to improve overall output and productivity and reinforcing product development to meet the evolving needs of customers. At the same time, the company capitalized on emerging market opportunities by diversifying into new market segments.
“The emergence of a younger leadership team will bring in fresh energy and new perspectives to our operations and strategy alike, and a more agile approach to decision-making,” notes Kekuluwalage.
Würth Lanka’s current market offerings include a portfolio of 5,000–6,000 products, with as many as 40–50 launched during the latter part of 2024 and 2025. The company also launched a new Trade division last year in response to market demand, rounding off Würth Lanka’s existing Automotive, Construction, Metal, and Maintenance divisions. Despite its recent establishment, Kekuluwalage says the Trade division is already showing satisfactory performance.
These moves are guided by an internal strategic framework the company refers to as “Unbeatable,” a theme centered on three core pillars: customers, the sales team, and disciplined product portfolio management.
“Our focus on these three pillars has delivered results beyond expectations,” Kekuluwalage said. “We’ve seen a clear increase in revenue and market share, and just as importantly, stronger alignment across teams.”
In line with this, Würth Lanka expanded its direct sales force by 66 percent in 2025, which Kekuluwalage says is a marker of the company’s optimism in the market and market growth.
Furthermore, from a marketing perspective, a range of promotional activities, including Above-the-Line (ATL), Below-the-Line (BTL), and social media marketing initiatives, were implemented to supplement and support the expanded sales force and overall sales process.
With the young leadership team in place and the new three-pronged strategy taking hold, Kekuluwalage sees Würth Lanka poised to successfully navigate 2026 with excellent performance.
Photo caption: The Würth Lanka (Pvt) Ltd management team, together with Suranga Kekuluwalage – Managing Director/CEO (5th from left)
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