3P Media, part of Roar Global, has enhanced its Google marketing capabilities, now offering integrated solutions that span Google Ads, Analytics, and advanced Google Marketing Platform (GMP) tools. This expansion aims to bolster the ability of Sri Lankan brands to plan, execute, and measure digital performance effectively.
The comprehensive suite of Google Marketing solutions provided by 3P Media was unveiled at a recent event in Colombo. The gathering brought together digital marketers, brand leaders, and agency partners to discuss strategies for optimizing the Google ecosystem to drive brand growth.
“Over the years, we’ve seen how Google can transform the way brands grow and perform,” stated Jaynevieve Davidson, Regional Account Director at 3P Media. “Brands that maintain this growth are those that connect platforms, data, and measurement to drive meaningful outcomes. Our focus is on helping brands achieve this with enhanced clarity and confidence.”
Access to Google’s enterprise-grade solutions is a key differentiator in 3P Media’s offerings, allowing brands to plan, activate, and measure at scale. The expanded service includes expertise in Google Ads, Google Analytics, Tag Manager, Merchant Centre, Firebase, Display and Video 360, Search Ads 360, Campaign Manager 360, and Looker Studio.
“3P Media is now offering local settlement solutions exclusively to its clients, simplifying access to Google’s marketing platforms for brands in Sri Lanka,” said Prash Balakrishnan, Chief Commercial Officer of Roar Global. “Beyond platform expertise, 3P Media collaborates closely with brands on optimization, training, local billing facilitation, and performance-led consulting, ensuring clients can fully leverage Google’s ecosystem through a single, trusted partner,” he added.
This expanded offering reflects a broader shift in the digital marketing landscape, where performance is increasingly driven by engaging audiences through the right data, executing campaigns on advanced platforms, and moving towards measurement maturity rather than single-channel execution.
Photo Caption: The 3P Media Team
Front row (L-R): Roshith Ranasinghe, Jaynevieve Davidson, Mustafa Kassim (Founder/CEO Roar Global), Prash Balakrishnan (CCO-Roar Global), and Jathukulan Sivapathasundram.
Second row (L-R): Sasitha Gamage, Sandali Guruge, and Azeem Sheriff.
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