AIA Insurance Lanka has reinforced its enduring dedication to community health by becoming the Gold Sponsor for the fifth consecutive year of the Run For Their Lives (RFTL) 2026 event. This annual charity run, organized by the Rotaract Club of Uptown Colombo, benefited the Apeksha Cancer Hospital and took place at the Racecourse Grounds in Colombo.
At the heart of AIA’s participation was the ‘Rethink Healthy Zone,’ an engaging area aimed at promoting wellness across four dimensions: physical, mental, financial, and environmental. This zone provided participants with various opportunities to explore healthier lifestyle options in an enjoyable and impactful manner.
This year’s event emphasized sustainability, featuring a plant-themed backdrop to inspire eco-conscious decisions. A social media contest encouraged attendees to capture and share their experiences at the backdrop, with the most creative post receiving a brand-new Apple Watch. Additionally, AIA distributed packets of plant seeds, inviting participants to cultivate them and share updates on their growth within three months, with selected individuals eligible to win luxury hotel stay vouchers.
The ‘Rethink Healthy Zone’ also included interactive activities aimed at fostering positive lifestyle changes. Games like the ‘AIA Plinko Board’ motivated participants to commit to healthy habits, while the ‘AIA rowing machine challenge’ encouraged physical activity and engagement. One fortunate attendee won the ‘Scan & Win challenge,’ taking home another Apple Watch. Importantly, to extend the event’s social contribution, all winners were given the choice to donate the equivalent value of their prizes to the Kimbulapitiya Safe Water Project, supported by AIA Insurance, which provides access to clean drinking water in the village of Kimbulpatiyawa in Horowpothana.
The event attracted over 5,000 participants, with AIA demonstrating the highest level of corporate involvement, continuing its proud tradition from previous years. In support of the runners, AIA sponsored gifts for all 20 winners of the race. Additionally, all participants enjoyed access to a special foot massage area, providing a relaxing recovery experience enhanced by calming music.
Sasith Bambaradeniya, Chief Marketing Officer (CMO) of AIA Insurance Lanka Limited, commented, “As a purpose-driven organization, AIA believes that brands have a duty to foster positive change. Our collaboration with RFTL is a natural progression of this commitment, bringing our comprehensive wellness approach to life while making a significant impact in the community we serve.”
Through its ongoing partnership with RFTL, AIA Sri Lanka has reiterated its mission to help individuals lead Healthier, Longer, and Better Lives while making a meaningful and sustainable impact in the community.
AIA Insurance Lanka Limited is licensed by the Insurance Regulatory Commission of Sri Lanka (IRCSL).
