Air France-KLM has announced the appointment of Rached Arfaoui as the Regional Sales Manager for Offline Markets, focusing on the Indian subcontinent and the Middle East.
In his new position, Rached will oversee operations in more than 18 countries within the Indian subcontinent and the Middle East. His responsibilities will include enhancing sales and reinforcing Air France-KLM’s footprint in these offline markets, while also spearheading strategic commercial initiatives and promoting the Group’s sustainability goals.
Rached possesses a Master’s degree in Global Business from the University of Wolverhampton in England and brings over 20 years of experience in the aviation sector to his new role.
Since joining Air France-KLM in 2013, he has showcased impressive commercial leadership, contributing to significant projects such as sales excellence programs and the establishment of the NDC channel in the Indian subcontinent and Middle East since 2018.
Before his tenure at Air France-KLM, Rached worked for over a decade at Qatar Airways, where he served as Sales Manager for the United Arab Emirates. This experience further honed his understanding of regional market dynamics and commercial sales strategies.
Expressing his enthusiasm about his new role, Rached Arfaoui stated, “I am thrilled to embrace this new challenge and to help enhance our presence in the region. The offline markets present substantial potential and opportunities, and I am eager to collaborate with teams throughout the region to strengthen our position.”
Mack Air has been serving as Air France-KLM’s General Sales Agent in Sri Lanka since 2014.
Mack Air is a wholly owned subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange by market capitalization, with operations spanning over 80 companies across seven diverse sectors. This affiliation enhances Mack Air’s service capabilities, ensuring a strong commitment to excellence for its partners.
Photo Caption: Mr. Rached Arfaoui – Regional Sales Manager for Offline Markets (Indian Subcontinent & Middle East), Air France-KLM
Source: Financial Chronicle Biz English | Sri Lanka Business News.
