DCSL Breweries Lanka (Pvt) Ltd is thrilled to announce the international launch of Aliya Beer, the newest beer brand from Sri Lanka. Following its successful introduction in local markets, Aliya Beer is now poised to make a significant impact in export markets, bringing the authentic taste of Sri Lanka to the global stage. Available in both Strong and Lager variants, Aliya has been expertly crafted to cater to a diverse range of palates worldwide while maintaining its genuine Sri Lankan identity.
Inspired by the rich history, strength, and unity of Sri Lanka, Aliya Beer offers a smooth yet bold drinking experience. Its unique blend of ingredients and flavors has been tailored to appeal not only to Sri Lankan consumers but also to international audiences seeking authentic and culturally meaningful beverages. With its global debut, Aliya Beer is positioned as more than just a beer; it is a tribute to the spirit of Sri Lanka, offering a taste of the island’s heritage to the world.
The expansion of Aliya Beer into international markets marks a significant milestone for DCSL Breweries Lanka. With a strategic focus on global growth, the company aims to elevate Aliya Beer’s profile in key international markets, building strong brand awareness and cultivating a loyal consumer base. This initiative underscores not only the superior quality of Aliya Beer but also the pride and heritage of Sri Lanka.
“Aliya Beer embodies the spirit of Sri Lanka, its rich traditions, and unmatched quality,” said Kasun Jayawardena, Director Sales and Marketing at DCSL Breweries Lanka. “Expanding our reach into international markets is a testament to the strength of our brewing heritage and our commitment to sharing that legacy with the world.”
DCSL Breweries Lanka’s portfolio already includes prominent international brands like Heineken and Tiger, along with well-established local names such as Bison and DCSL Beer. The addition of Aliya Beer further strengthens the company’s dedication to brewing excellence, ensuring a robust and diverse selection of both internationally recognized and locally crafted brands.
Image Caption: From left to right: Tharaka Silva – Head of Brand and Trade Marketing, Sunil Jayaweera – International Trade Advisor, Zhao Tian – Chairman, Imagiland Resort Investment and Management Co. Ltd, Onida Kulasekera – Chief Executive Officer (CEO), Imagiland Resort Investment and Management Co. Ltd, Mohan Amarasekera – Country Manager, Imagiland Resort Investment and Management Co. Ltd
