The initial impressions of a luxurious experience are seldom left to chance. At NÜWA, every aspect of a guest’s arrival is meticulously planned, encompassing the design, ambiance, and the individuals who provide the first greeting.
NÜWA, located within the City of Dreams in Sri Lanka, is pioneering a new era in high-end hospitality by becoming the first brand in the country to appoint women to the historically male-dominated position of doorperson.
This initiative signifies more than just a change at the entrance; it embodies a significant transformation at City of Dreams Sri Lanka, where the presence of women is increasingly influencing the resort’s strategy for modernizing its hospitality workforce.
For NÜWA, this shift reinterprets a role that has long been tied to a specific image of the hospitality industry. The doorperson is often the first individual guests encounter, establishing the atmosphere for an experience characterized by discretion, confidence, and attentive service. By integrating women into this prominent role, NÜWA is not only challenging traditional norms but also aligning with the principles of ultra-luxury service.
“Hospitality fundamentally revolves around people, and exceptional service should not be confined by outdated notions of who fits into specific roles,” stated Sanchitha Uduwidana, the Director of Human Resources at City of Dreams Sri Lanka. “We are dedicated to fostering an environment where talent, professionalism, and the capability to provide extraordinary experiences define opportunities. Increasing female representation across various aspects of our operations is vital to our vision for the industry’s future.”
This initiative is also part of a broader dialogue regarding women’s involvement in Sri Lanka’s hospitality sector. Since its establishment, City of Dreams Sri Lanka has generated substantial employment opportunities, with Melco hiring over 1,500 staff members, while the integrated resort has introduced a variety of hospitality roles that were previously unavailable in the local job market.
Within this context, NÜWA’s strategy holds significant importance. Its 113 rooms and suites are characterized by tailored service and careful attention to detail, making the personnel behind the experience as crucial as the environment itself.
For the women who provide the initial welcome, their work is fundamentally about forging meaningful connections.
“The highlight of my day is greeting guests and witnessing their smiles upon arrival. It is incredibly fulfilling to know that I can contribute to making someone’s stay begin positively,” expressed Anjalie, one of NÜWA’s doorpersons.
Her sentiments illustrate the personal aspect of luxury hospitality, where a warm welcome can mark the first significant moment of a guest’s experience.
This role also embodies NÜWA’s dedication to creating opportunities rooted in talent, commitment, and service excellence. By nurturing an inclusive environment that allows employees to excel in various guest-facing roles, NÜWA continues to honor those who bring enthusiasm and professionalism to each guest interaction.
Behind every graceful welcome lies a foundation of training, collaboration, and a shared dedication to delivering exceptional hospitality. Whether it’s a first visit, a return, or a VIP arrival, the goal remains constant: to ensure every guest feels truly welcomed from the outset.
At NÜWA, the welcome transcends the start of a stay; it symbolizes what contemporary luxury can embody: confident, inclusive, and subtly progressive.
