Asia Asset Finance PLC Launches Comprehensive Training and Development Hub to Cultivate Talent, Core Values, and Future Growth of the Brand

Asia Asset Finance PLC has inaugurated its new Training and Development Centre in Kurunegala, representing a significant commitment to its most valuable resource: its employees.

In an era where financial institutions are evaluated not merely on their size, profitability, or market presence, but also on their governance practices, ethical standards, service quality, and public trust, this new facility carries a profound significance. It emphasizes that the advancement of financial services will rely on well-trained individuals who are driven by purpose, guided by core values, and dedicated to delivering responsible service.

The Training and Development Centre in Kurunegala is intended as a specialized learning environment that will facilitate induction programs, residential training workshops, management development initiatives, and ongoing professional development. This initiative aims to cultivate a deep understanding of the company’s culture, values, ethical principles, operational standards, and potential career paths among employees from the outset of their journey with the organization.

Equipped with training spaces, accommodation, dining facilities, and administrative offices, the centre is envisioned as a strategic asset for the long term.

This facility is also anticipated to enhance employee retention and engagement by providing a clear progression route for newcomers within the organization. Crucially, it aims to strengthen governance, compliance, internal controls, and ethical practices—key elements vital for safeguarding the interests of customers, shareholders, and the integrity of the financial industry.

In remarks regarding the centre’s opening, Roshan Gunasekara, the Chief Operating Officer of Asia Asset Finance PLC, stated, “This centre embodies our conviction that sustainable growth is rooted in our people. As we expand across Sri Lanka, it is vital that every employee embodies our core values of integrity, responsibility, service excellence, and customer care. This Training and Development Centre is not just an investment in infrastructure; it is a commitment to enhancing the future character, capability, and resilience of our organization.”

As Asia Asset Finance PLC continues to expand its offerings in leasing, gold loans, fixed deposits, mortgage loans, business finance, and other customer-oriented solutions, the establishment of this centre conveys a strong message: robust financial institutions are not constructed solely from capital, branches, and products; they are built on character, discipline, and a workforce that believes in the brand’s mission.

With over 55 years of legacy in Sri Lanka’s financial services landscape, an asset base exceeding Rs. 50 billion, a Fitch A+(lka) rating, a growing network of 120 branches, and the distinction of being the sole Sri Lankan subsidiary of Muthoot Finance—one of India’s largest and most esteemed financial service providers—Asia Asset Finance PLC is reinforcing its status as a reliable licensed finance company.