Asian Paints Causeway, a leading coatings brand in Sri Lanka, has proudly introduced Royale INFINITY, a luxurious interior emulsion that exemplifies “Diamond Perfection with Nano Technology.” This innovative product marks a significant milestone in the Sri Lankan paint market.
The official launch event was held at the upscale Heritance in Negombo, where prominent dealers and business leaders gathered to celebrate this groundbreaking advancement tailored for the discerning luxury consumer segment on the island.
Guests enjoyed a sophisticated evening filled with luxury hospitality, informative discussions, and engaging technical demonstrations, reflecting the brand’s dedication to fostering strong, long-lasting relationships with its dealer network. Attendees had the opportunity to experience a product designed for homes where true luxury is not just visible, but also subtly perceived through meticulous craftsmanship and exquisite detail.
Royale INFINITY has been developed based on thorough market research aimed at local consumers who prioritize exceptional quality and craftsmanship. This product stands out by offering an extraordinarily smooth finish that is five times more refined to the touch than any other product currently available in Sri Lanka, establishing a new standard for visual appeal and tactile sophistication.
During the launch, Mr. Budhaditya Mukherjee, Regional Head for South Asia and South Pacific Islands at Asian Paints International, remarked, “This launch signals a transformative period for premium decorative paints in Sri Lanka. The luxury market here demands nothing less than perfection, and with Royale INFINITY, we are merging state-of-the-art nano technology with international standards to provide an unmatched experience that enhances the value we deliver to our esteemed dealers and customers.”
Mr. Vaithilingam Kiritharan, Country Head of Asian Paints Causeway, emphasized, “Our goal has always been to bring groundbreaking, industry-first innovations to the Sri Lankan market. Royale INFINITY is not merely a paint; it is a carefully crafted lifestyle solution. By introducing a product that offers a five-times smoother finish along with top-tier health and environmental certifications, we are establishing a new standard for luxury and sustainability in the local coatings sector.”
Designed to be entirely free of blemishes, Royale INFINITY offers superior protection against daily wear. Its advanced formulation is resistant to smudges, scuffs, and stains, and includes a flexible, crack-bridging film capable of concealing hairline cracks up to 1.07 mm. To meet various aesthetic desires, Royale INFINITY is available in over 3,000 shades across two premium variants: the Luxe Pearl Finish, which provides a subtle shimmer, and the Soft Matt Finish, offering a contemporary, non-reflective elegance.
In addition to its visual appeal, Royale INFINITY prioritizes health, safety, and environmental sustainability, featuring rigorous performance certifications from Wimpey Laboratories LLC. The formulation is certified to prevent mold and mildew growth and offers 99.9% antibacterial protection against common bacteria.
Moreover, the product guarantees improved indoor air quality with low VOC (Volatile Organic Compounds) levels that are well below accepted limits. It is also certified as APEO-free, ensuring environmentally responsible production and contributing to a sustainable future. With a 7-Year Performance Warranty backing its durability, Royale INFINITY provides elite homeowners with lasting confidence in their investment.
The dealers who attended the launch in Negombo expressed great excitement about the product’s extensive features, reinforcing their trust in Asian Paints Causeway as the most innovative coatings provider in the market. With the introduction of Royale INFINITY, the company strengthens its commitment to delivering cutting-edge technology, exceptional design, and responsible practices throughout the Sri Lankan decorative landscape.
Source: Financial Chronicle Biz English | Sri Lanka Business News.
