ASUS has officially introduced the ExpertBook Ultra in Sri Lanka, marking it as the pinnacle of professional laptops engineered to assist CXOs and business leaders in achieving peak performance. This flagship model boasts an ultra-lightweight design, advanced AI-driven performance, vibrant displays, immersive audio capabilities, all-day battery life, an exceptional typing experience, and military-grade durability. It is also equipped with enterprise-level security and premium service support, ensuring seamless expandability for users.
The ExpertBook Ultra is crafted from AZ31B magnesium-aluminum alloy, a material commonly used in aerospace and Formula 1, featuring a Nano Ceramic surface rated at 9H hardness. This laptop is designed to provide an unparalleled combination of performance, durability, aesthetic appeal, and user experience.
Incorporating the latest Intel® Core™ Ultra Series 3 processor, a powerful GPU, and an advanced neural processing unit (NPU) capable of 50 TOPS, the ExpertBook Ultra operates on a sophisticated AI computing platform. It delivers consistent CPU performance of up to 50W under heavy loads while weighing just 0.99 kg and measuring only 10.9 mm in thickness. With next-generation PCIe® Gen 5 storage and ultra-fast LPDDR5X memory, this device is positioned as a future-ready tool that fosters a ‘State of Brilliance’ for users, allowing them to focus on their vision without technological hindrances.
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The visual and auditory experience provided by the ExpertBook Ultra is exceptional, featuring a 14-inch 3K 120Hz anti-glare touchscreen OLED display that can reach brightness levels of up to 1,400 nits. This display delivers stunning visuals and vibrant colors while being energy-efficient. Coupled with a six-speaker Dolby Atmos® audio system, it ensures high-quality sound for virtual meetings and presentations.
Productivity is enhanced through a variety of AI-powered features aimed at streamlining collaboration and communication, including ASUS ExpertMeet, AI noise cancellation, intelligent camera enhancements, and support for AI experiences via ASUS MyExpert. Designed for mobility, the ExpertBook Ultra supports all-day battery life, rapid charging, Wi-Fi 7, and a comprehensive array of business-ready ports, enabling users to stay productive without the need for additional accessories. Security is prioritized through ASUS ExpertGuardian, which offers biometric authentication and hardware-level BIOS protection.
The ASUS ExpertBook Ultra stands as the definitive choice for IT professionals seeking robust security, executives desiring elegance, and dynamic individuals who refuse to let hardware limitations impede their potential. It exemplifies the ASUS Expert Series, which is trusted by IT specialists and designed for a worry-free business experience.
In addition to the flagship model, ASUS has expanded its ExpertBook B and P series, including the P5, B5, P3, and B3 models, catering to organizations of various sizes. These new models provide multiple chassis options in both 14-inch and 16-inch configurations, ensuring IT decision-makers have the flexibility they need.
These AI-powered laptops are equipped with up to Intel® Core™ Ultra Series 3 processors featuring advanced NPU technology (50 TOPS) and can support up to 64GB DDR5 RAM and dual SSD configurations, catering to diverse enterprise needs. They are built with US military-grade durability (MIL-STD 810H) and enhanced security measures, making them ideal for business applications.
The entire ASUS ExpertBook lineup is supported by one of Sri Lanka’s most extensive commercial support networks, providing users with a dedicated helpline, onsite support, and comprehensive warranty options, ensuring a truly worry-free business experience.
Rex Lee, Head of Commercial PCs at ASUS APAC, stated, “At ASUS, our innovations stem from Design Thinking, which involves listening to modern professionals to address real industry gaps. We understood that business leaders often had to compromise between portability, sustained performance, and battery life. With insights like these, we developed the ExpertBook Ultra to remove such compromises entirely, setting a new standard for C-suite executives. As Sri Lanka embraces an AI-first approach, we are proud to offer a complete range of choices powered by Intel® Core™ Ultra Series 3 processors. From our flagship model to the versatile ExpertBook B and P Series, we aim to empower Sri Lankan organizations with high-performance NPUs for seamless AI collaboration, all backed by our commitment to a worry-free business experience.”
Photo Caption: (From left) Dinesh Sharma, Vice President, Commercial PC Business, ASUS India, Sri Lanka, and Nepal; Rex Lee, Head of Commercial PCs, ASUS APAC; and Medanka Mapalagama, Country Product Manager, ASUS Sri Lanka, at the launch of the new ASUS ExpertBook Ultra, the industry’s flagship model.
