Autobahn Traders (Pvt) Ltd, a well-regarded entity in the importation and distribution of brand-new BMW spare parts, has initiated a digital transformation strategy aimed at improving operational efficiency and enhancing customer service for both fleet operators and individual clients. Now celebrating its eighth year as a reliable supplier of automotive spare components, the company has successfully implemented the Odoo ERP system within just one year. This upgrade is designed to improve efficiency and inventory management, which are crucial for servicing BMW workshops, garage owners, and dedicated BMW enthusiasts. The spare parts are sourced through authorized channels from various countries, including Germany, the UK, Turkey, Singapore, India, China, and Malaysia.
Ushlah Aluthge, the Operations Director at Autobahn Traders, commented, “Our digital-first strategy showcases our dedication to delivering exceptional services to our clients. The intricate nature of automotive spare parts necessitates real-time and precise identification, availability, and competitive pricing communication. Thus, the implementation of the ERP system was essential in maintaining our service standards during this growth phase.”
Managing Director Hasith Senarathne noted that to further improve process efficiency and productivity, Autobahn Traders plans to finalize the adoption of the 5S methodology in the coming three months and is actively pursuing ISO certification for quality excellence.
Both directors highlighted the company’s commitment to technology, leadership, and sustainable development, asserting that effective leadership played a pivotal role in the successful deployment of the ERP system and overall business expansion. Notably, Autobahn Traders boasts a workforce that is 99.9% female, fostering women’s empowerment while promoting ongoing professional development to support future growth.
With Senarathne’s extensive experience of over 18 years in banking, financial services, and strategic management, alongside Mrs. Aluthge’s 18 years of expertise in sales, IT, and ERP, the leadership team of Autobahn Traders brings a collective experience of more than 35 years to guide the company into its next stage of growth.
