Barista, the leading café chain in Sri Lanka, has unveiled a new mobile application called Tap Grab Go, which aims to enhance the takeaway experience for customers throughout the island by providing a quicker and more efficient service.
This app is tailored to accommodate the demands of today’s busy lifestyles, allowing users to place orders ahead of time and pick them up at their chosen Barista locations. This feature is particularly beneficial for individuals such as students between classes, professionals on their way to meetings, commuters grabbing coffee en route to work, or anyone wishing to send a friendly gesture to a loved one or colleague. Tap Grab Go ensures that customers can enjoy the Barista experience without unnecessary delays.
The platform includes a pre-order option, availability for pickup at locations across Sri Lanka, and special promotions exclusive to app users. Additionally, it integrates with Barista’s existing Loyalty Crown program, allowing customers to earn loyalty points automatically with each purchase made through the app. By consolidating these features, Tap Grab Go fosters a more rewarding and interconnected customer experience.
In a statement regarding the app’s launch, Barista’s CEO Dilupa Pathirana remarked, “As a company that has consistently led the way in enhancing customer experiences, we are always seeking ways to leverage technology for the convenience of our clientele. Our internal data indicated that takeaway orders represent 21% of all transactions, with customers typically waiting an average of 9.5 minutes for their orders. Recognizing this gap, we aimed to alleviate waiting times for our busy patrons by developing a more efficient ordering process. Tap Grab Go empowers customers to place orders in advance and collect them at their convenience, allowing them to utilize their time more effectively. Furthermore, the app strengthens our digital infrastructure by linking customers to our Loyalty Crown program and facilitating more personalized interactions with our brand.”
Brand Head Theekshana Mapatuna added her perspective on the advantages of the platform for customer experience, stating, “Modern consumers prioritize speed, ease, and flexibility. Tap Grab Go has been crafted to seamlessly integrate into their daily lives, whether they are commuting to work, attending classes, or grabbing snacks amid their busy schedules. The goal is to enhance the Barista experience, making it smoother and more rewarding.”
The introduction of Tap Grab Go represents a significant step in Barista’s ongoing digital transformation, underscoring its dedication to merging innovation with a customer-focused approach. Through this new app, the company continues to find smarter ways for customers to interact with the Barista brand while adapting to the changing demands of contemporary lifestyles. Customers can now download the Tap Grab Go app from both the Apple App Store and Google Play Store for a more expedient ordering experience from Barista.
Financial Chronicle Biz English | Sri Lanka Business News.
