Category: Exclusive

  • India Plus the Fringe – And Why the Fringe Is Where the Money Is

    India Plus the Fringe – And Why the Fringe Is Where the Money Is

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    Sri Lanka keeps making the same mistake when it comes to Ayurveda: it tries to measure itself against India. That is a category error. India is not a benchmark; it is a continent with a balance sheet. It has scale, state backing, mass manufacturing, and an internal market large enough to absorb everything from certified

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