The recent promotional campaign showcased impressive results for official brand stores, as Daraz Sri Lanka reported an almost eightfold increase in orders and a fivefold rise in store visits during its mid-year shopping event.
The launch of Daraz Sri Lanka’s 7.7 Super Savings Sale has gained significant momentum for DarazMall, with consumers favoring official brand stores, taking advantage of Brand Rush Hour deals, and opting for flexible payment solutions in the initial phase of the event.
Among the standout features of the campaign was Brand Rush Hour, which effectively created prime shopping opportunities for customers throughout Sri Lanka as they browsed promotions from both prominent local and international brands. This heightened customer interaction led to substantial benefits for partners within DarazMall. Sales from official brand stores surged nearly tenfold compared to the prior campaign, while participating brands experienced an approximate eightfold increase in orders. Additionally, traffic to official brand stores grew fivefold, indicating a rising interest in reliable online shopping for branded goods.
The initial Brand Rush Hour, which took place from 8 PM on July 6 to 2 AM on July 7, significantly contributed to early engagement. Over 100 brands participated, offering flat 50% discounts, with several brands achieving nearly ten times their usual sales volume.
Offers from payment partners further fueled consumer interest. KOKO provided a flat 30% discount on all Brand Rush Hour brands, along with additional markdowns on selected items, enhancing the accessibility of branded shopping. The average order value tripled, suggesting a growing consumer inclination toward planned and higher-value purchases.
The impressive performance underscores the robustness of the broader Daraz ecosystem. By integrating leading brands, financial partners, KOKO, influencers, sellers, and logistics providers on a single platform, the 7.7 event is delivering value throughout the retail experience while facilitating customer access to authentic products, competitive pricing, and more flexible shopping options.
Rukshan Xavier, Managing Director of Daraz Sri Lanka, commented on the campaign’s success, stating, “The performance of DarazMall during 7.7 highlights the increasing demand for trusted online branded shopping. Brand Rush Hour has been crucial in generating high-intent shopping opportunities, allowing customers to discover better deals from reputable brands while enabling our partners to connect with a larger audience. The collaboration of official brand stores, KOKO promotions, banking partners, and the comprehensive Daraz ecosystem during 7.7 is creating significant value for both customers and brands throughout Sri Lanka.”
As the 7.7 Super Savings Sale continues until July 17, customers can browse the DarazMall offerings via the Daraz app and website.
