Dialog Axiata PLC, Sri Lanka’s leading connectivity provider, recently hosted an event to celebrate the upcoming ICC Men’s T20 Cricket World Cup 2026. This gathering brought together key stakeholders and cricket enthusiasts as Sri Lanka prepares for one of the most eagerly awaited sporting events globally.
Dialog has consistently supported sports in Sri Lanka, with a particular focus on cricket. Through strategic partnerships and nationwide initiatives, the company has facilitated access to the sport, underscoring its commitment to “Powering the Passion of the Nation.” The acquisition of the ICC media rights in Sri Lanka for the 2026–2028 period marks a significant milestone in Dialog’s mission to deliver world-class cricket tournaments to Sri Lankan audiences.
The event was attended by representatives from the Sports Ministry, Sri Lanka Cricket, the media, and the corporate sector, as well as former and current national cricketers. It highlighted Sri Lanka’s rich cricketing heritage and the profound support the sport enjoys among fans, while emphasizing the importance of the ICC Men’s T20 Cricket World Cup 2026 for local audiences.
As excitement builds for the tournament, the ICC Men’s T20 Cricket World Cup trophy was ceremoniously displayed during the event, allowing attendees to view a globally recognized symbol of the competition up close.
S. Achhudan, Director General of Sports, remarked, “Sport is crucial in fostering national unity and identity. Public-private partnerships, like Dialog’s ongoing support for cricket, play a vital role in sustaining the sports ecosystem and ensuring broad public access to major international sporting events.”
Supun Weerasinghe, Director and Group Chief Executive of Dialog Axiata PLC, commented, “Cricket is deeply cherished in Sri Lanka, with a fan base that spans generations and communities. Global tournaments like the ICC Men’s T20 Cricket World Cup are eagerly anticipated. At Dialog, we aim to play a meaningful role in facilitating these experiences, ensuring Sri Lankans can follow the game across various platforms with the quality, reliability, and reach it deserves.”
Mr. Bandula Dissanayake, Honorary Secretary of Sri Lanka Cricket, shared his thoughts on the collaboration, stating, “The ICC Men’s T20 Cricket World Cup is a major event for cricket-loving nations like Sri Lanka. With Dialog as the ICC media rights holder in Sri Lanka for the 2026–2028 period, this partnership enhances engagement around the tournament and reflects the enduring interest in cricket across the country.”
Sri Lankan fans will have the opportunity to follow the ICC Men’s T20 Cricket World Cup 2026 through Dialog Television and the Dialog Play App, ensuring broad access to the tournament.
