Dialog Axiata PLC, Sri Lanka’s leading connectivity provider, has unveiled Dialog Play, a new brand identity that brings together Dialog Television and Dialog ViU into a single, unified entertainment platform. With the brand promise “Entertainment, Unlocked,” Dialog Play marks a significant evolution in how Dialog delivers entertainment, providing customers with greater choice, flexibility, and the freedom to enjoy content across various screens and on the go.
The introduction of Dialog Play aligns with the evolving ways Sri Lankans discover and consume entertainment. As audiences increasingly seek personalized, on-demand experiences that seamlessly transition between television and mobile, Dialog Play consolidates Dialog’s entertainment offerings into one intuitive destination, simplifying access while expanding possibilities.
Dialog Play offers a diverse array of local and global content, including cinema, teledramas, sports, music, lifestyle, and educational programming, catering to a wide range of interests and viewing preferences for both households and individuals. From immersive storytelling and live sports events to lifestyle programs and educational content, Dialog Play is designed to provide something for everyone, without limitations.
The Dialog Play experience is delivered seamlessly across the Dialog entertainment ecosystem, accessible via television through satellite, Hub, Mini, and the Smart TV App, as well as on the go through the Dialog Play mobile app. This underscores Dialog’s commitment to making premium entertainment accessible, intuitive, and truly unlocked for Sri Lankan audiences. Existing Dialog Television and Dialog ViU customers can continue to enjoy their current services under the new Dialog Play identity without any disruption to their viewing experience.
Supun Weerasinghe, Director and Group Chief Executive Officer of Dialog Axiata PLC, commented on the launch, stating, “Dialog Play represents a strategic evolution of our entertainment offering. As viewing habits continue to shift across screens and contexts, we saw the need for a more unified and flexible platform that brings together our entertainment offering in a way that feels intuitive and effortless for customers. Dialog Play allows us to simplify access while expanding choice, ensuring customers enjoy a consistent and enriched entertainment experience wherever they are.”
Lasantha Theverapperuma, Group Chief Marketing Officer of Dialog Axiata PLC, added, “Dialog Play is more than a new brand—it is a deliberate expression of how we want our customers to experience entertainment with Dialog. By bringing our entertainment offerings together under one brand, we are making it easier for audiences to understand, access, and engage with everything we offer. ‘Entertainment, Unlocked’ reflects our commitment to giving customers the freedom to enjoy content on their terms, in ways that feel simple, relevant, and future-ready.”
With Dialog Play, Dialog strengthens its leadership in digital entertainment by continuing to invest in platform-led innovation and experiences that align with evolving consumer expectations. This launch marks a new chapter in Dialog’s entertainment journey, one built around choice, flexibility, and a seamless connection between content and connectivity.
In the accompanying photograph, from left to right: Harsha Samaranayake, Vice President, Group Marketing, Dialog Axiata PLC; Pubudu Aluthgedara, Vice President / Head of Business – Media and Home, Dialog Axiata PLC; Lasantha Theverapperuma, Group Chief Marketing Officer, Dialog Axiata PLC; Supun Weerasinghe, Director / Group Chief Executive, Dialog Axiata PLC along with the brand ambassadors of Dialog Play – Madhawa Wijesinghe, Falan Andrea, and Rashiprabha Sandeepani.
