Digital Breakers achieved a remarkable milestone at SLIM DIGIS 2026, winning four prestigious awards, including the Gold award for Best Creative Content Brand Developed in 2025 for their innovative “Only Fans” campaign created for Abans, featuring the well-known Sri Lankan actor Ranjan Ramanayake.
This award-winning initiative was designed to promote Abans’ Rust-Free and Energy-Efficient standing fans, showcasing the agency’s capability to reframe a typically functional product category into an engaging and discussion-provoking brand experience. By merging imaginative storytelling, strategic celebrity endorsements, and unconventional messaging, Digital Breakers successfully launched the product within a unique and memorable creative framework.
In addition to the Gold accolade, the campaign garnered Silver in both the Retail (Grocery, Clothing & Consumer Durables) Brands category and the Bravery Award category, along with a Bronze for Best Influencer Campaign. These recognitions across multiple categories highlight the campaign’s creative prowess, strategic execution, and effective integration of influencer marketing within the retail sector.
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At the heart of the campaign was the deliberate choice of Ranjan Ramanayake, whose prominent public image and unique persona played a crucial role in capturing the audience’s attention. This creative strategy challenged traditional advertising norms within the consumer durables market, illustrating how established product categories can be rejuvenated through relevant cultural insights and engaging brand narratives.
This achievement further solidifies Digital Breakers’ dedication to crafting innovative, results-driven communication solutions that surpass conventional advertising methods. Through its partnership with Abans, the agency showcased how creative strategies, strategic brand positioning, and impactful content can foster meaningful consumer engagement in an increasingly competitive digital landscape.
The four awards received at SLIM DIGIS 2026 are a significant accomplishment for Digital Breakers, demonstrating the agency’s ongoing commitment to creative excellence and its capacity to deliver unique campaigns that effectively connect brands with their target demographics.
The success of the Abans “Only Fans” campaign also underscores the rising significance of bold creative approaches and integrated digital communication in enhancing brand visibility and differentiation within Sri Lanka’s dynamic marketing and advertising landscape.
