EMBRAX Multiversity has initiated a three-day program aimed at enhancing leadership skills in the realms of artificial intelligence, innovation, and marketing. This event, which commenced yesterday at Cinnamon Life in Colombo, features Professor Elie Ofek from Harvard Business School, who will guide business leaders in navigating the complexities of the modern business landscape.
Taking place from September 15 to 17, 2026, the program offers an engaging, Harvard-style Executive Leadership experience focused on AI, innovation, and marketing strategies. Unlike conventional executive training sessions, participants will engage in dynamic discussions rather than passively absorbing information through presentations.
The program employs the esteemed Harvard Case Method, a discussion-driven educational approach that encourages participants to analyze intricate scenarios, deliberate on strategic options, question underlying assumptions, defend their choices, and collaborate with peers. This methodology empowers executives to formulate insightful questions, enhance their strategic thinking, and improve their decision-making capabilities amidst uncertainty.
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This hands-on learning approach has established the Harvard Case Method as a highly regarded model in executive education globally. Professor Elie Ofek, a distinguished figure in marketing, innovation, and artificial intelligence at Harvard Business School, will lead the sessions. His expertise covers a wide range of topics, including marketing strategy, digital transformation, and the strategic effects of emerging technologies like AI.
Throughout his career, Professor Ofek has educated thousands of executives from numerous prestigious organizations and has provided strategic counsel to major global firms on issues of growth and innovation.
According to EMBRAX Multiversity, participants will tackle real-world leadership challenges through discussions, business frameworks, and practical insights during this immersive three-day event.
