Indra Traders, a prominent automobile dealership in Sri Lanka with over 50 years of experience in vehicle sales, has recently launched a special program named “Atwela.” This initiative, created in partnership with the Bank of Ceylon (BOC), aims to enhance customer convenience in vehicle purchasing and servicing.
The “Atwela” program is a humanitarian effort designed to address the financial and logistical challenges faced by consumers. It seeks to strengthen the longstanding relationship between Indra Traders and its customers by offering necessary assistance and support.
The Bank of Ceylon (BOC), a key partner in this program, is Sri Lanka’s largest state-owned bank and a leading financial institution. Known for its extensive branch network, excellent customer service, and competitive interest rates, BOC is well-positioned to support this initiative.
Through the “Atwela” program, customers visiting Indra Traders can enjoy a variety of exclusive benefits. These include free service charges, special offers on vehicles, discounts on spare parts, and access to exclusive financial assistance from BOC, making car maintenance more accessible.
This collaboration between Indra Traders and BOC represents a shared vision of exceeding ordinary customer service by becoming a reliable partner to customers, particularly in economically challenging times.
Indra Traders, renowned for its expertise and exceptional customer service in the automotive sector, alongside BOC’s robust financial foundation, is confident that the “Atwela” program will add significant convenience to customers’ lives.
Indra Traders Managing Director, Rushanka Silva, expressed his enthusiasm, stating, “Today marks a special day for us. With over five decades in business, we are proud to partner with Sri Lanka’s largest bank through ‘Atwela.’ Our goal is to offer various financial and service facilities, including leasing options. We cater to all customer needs by providing access to a wide range of vehicles across our six yards nationwide. If a vehicle is not available, we are prepared to import it to meet customer requirements. We invite all customers to join hands with ‘Atwela.’”
The General Manager of the Bank of Ceylon, Mr. Y. A. Jayathilake, also commented, “With the easing of vehicle import restrictions, we are pleased to offer leasing facilities alongside Indra Traders, a company with a trusted history exceeding 50 years. Our aim, through the extensive networks of both BOC and Indra Traders, is to deliver comprehensive and convenient services to leasing customers across the island.”
Photo Caption: Indra Traders Managing Director Rushanka Silva and Bank of Ceylon General Manager Y. A. Jayathilaka pose for a photo after signing the relevant agreements. Also present at the event (from left in the photo) were Indra Traders Senior Sales Manager Asitha Perera, Group General Manager Dharma Ilangasinghe, Sales Director Shasheendra Silva, Bank of Ceylon Deputy General Manager, Development Banking and Branch Credit Operations Zone II R. M. N. Jeewantha, Assistant General Manager, Consumer and Development Banking Samantha Wimalasiri, Chief Manager, Development Banking, F. S. Naim, Senior Manager, Consumer and Development Banking, R. M. L. W. Ratnayake.
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