Infinix, the leading smartphone manufacturer in Sri Lanka, recently held an impressive launch event for its eagerly awaited NOTE 60 Series, showcasing a significant advancement in smartphone innovation and user experience. The event, which took place in Colombo, demonstrated Infinix’s ongoing dedication to the Sri Lankan market by introducing state-of-the-art technology, robust performance, and advanced features tailored for the dynamic youth of today, encapsulated in the campaign slogan “Take Note, Take Lead.”
The vibrant event attracted a distinguished audience of media representatives, technology specialists, lifestyle influencers, and industry professionals, all eager to see the debut of the NOTE 60 Series. A key highlight of the evening was the introduction of the device’s groundbreaking feature—the AI Matrix Display—an innovative interface that transforms user engagement through customized notifications, dynamic visual elements, and interactive functionalities that integrate effortlessly into daily life.
The atmosphere was electrifying, amplified by a live performance from renowned artist Yuki Navartne, who energized the crowd and heightened the excitement surrounding the launch. Additionally, the Infinity Band enthralled attendees with a captivating dance performance, infusing the event with energy and perfectly embodying the essence of the NOTE 60 Series.
A designated experience zone allowed guests to interact directly with the smartphone, exploring its AI Matrix Display, testing its Snapdragon-powered 5G capabilities, and admiring its striking design inspired by Ferrari. The NOTE 60 Series left a lasting impression with its efficient multitasking abilities, immersive screen, and elegant construction, positioning it as an ideal companion for users focused on productivity, creativity, and self-expression.
During the event, Muhammad Shahzeb Ather, CEO of Infinix Sri Lanka, stated, “The NOTE 60 Series embodies our vision for a more connected and empowered generation in Sri Lanka. By leveraging 5G and AI-driven capabilities, we empower users to operate at greater speeds, create freely, and take the lead in a rapidly changing digital environment.”
Cyrus Legg, Director of Systems Engineering at JBL, spoke about their collaboration, saying, “We are excited to partner with Infinix through our SOUND BY JBL initiative, aiming to deliver powerful and immersive audio experiences to users around the globe. We are committed to enhancing this partnership as we continue to innovate in mobile entertainment.”
Additionally, Infinix announced its first collaboration with Qualcomm Technologies. Chenwei Yen, Senior Vice President of Product Management at Qualcomm, noted, “The partnership between Infinix and Qualcomm signifies a groundbreaking collaboration, merging two leaders in innovation to elevate mobile performance. Together, we are establishing a new standard for speed and power, catering to a generation that seeks more than just adequate solutions. This partnership reflects our mutual ambition to advance mobile technology.”
Fabio Calorio, Senior Vice President of the Business Unit Brand at Pininfarina, commented on the collaboration with Infinix, stating, “For over 95 years, Pininfarina has been synonymous with speed and elegance. Our partnership with Infinix embodies this legacy, as the Note 60 Ultra showcases our collective vision—where design drives performance, innovation, and uniqueness.”
The NOTE 60 Series also offers significant performance upgrades, powered by an advanced Snapdragon chipset and next-generation connectivity, enabling users to manage their daily tasks effortlessly. Its premium design, influenced by high-performance aesthetics, enhances its appeal as a device for individuals who aspire to stand out.
The launch event concluded on a positive note, leaving attendees inspired by the seamless integration of technology, culture, and entertainment. With the introduction of the NOTE 60 Series, Infinix continues to redefine industry standards, providing relevant innovations that align with the aspirations of Sri Lanka’s youth.
The Infinix NOTE 60 Series is now available at retail locations and online platforms across the nation, inviting consumers to embrace the future of intelligent smartphones and lead their daily lives with confidence.
