Janashakthi Finance PLC, a part of JXG, has launched a new fixed deposit product named “Shakthi,” which is specifically designed for women. This initiative underscores the company’s dedication to promoting inclusive finance and fostering long-term wealth accumulation.
“Shakthi” is tailored to meet the diverse needs of modern women, offering more than just a conventional fixed deposit. It aims to assist women throughout various phases of their lives, whether they are beginning their careers, expanding their businesses, or establishing financial security for themselves and their families.
As more women enter the workforce and take on leadership roles in business and financial decision-making, the necessity for accessible and relevant investment options continues to rise. Despite this progress, many women still find themselves underrepresented in long-term financial products. “Shakthi” seeks to fill this gap by providing a secure and rewarding investment avenue that promotes disciplined saving and future financial planning.
This new product offers attractive returns and additional benefits, making it easier for women to accumulate wealth over time. With the support of Janashakthi Finance’s growing network of branches and digital services, “Shakthi” is designed for simplicity and accessibility, catering to women in major urban areas.
Sithambaram Sri Ganendran, the Chief Executive Officer of Janashakthi Finance PLC, remarked, “There is an increasing demand within the financial industry to develop solutions that mirror the evolving role of women in the economy. As women become more involved in the workforce and entrepreneurship, there is a need for financial products that are more inclusive. ‘Shakthi’ is our initiative to empower women to plan for the future, accumulate wealth, and enhance their influence in achieving financial security for themselves and their families. This launch reflects our commitment to promoting inclusion and broadening access to structured investment opportunities.” He emphasized that “Shakthi” represents not merely an investment option but a pathway for women to confidently take charge of their financial futures.
Additionally, Saminda Ratnayake, Head of Channels at Janashakthi Finance PLC, stated, “With ‘Shakthi,’ we focused on developing a product that resonates with women and is easily accessible. It is intended to provide a straightforward and rewarding entry into investing, enhanced by features that distinguish it from a typical fixed deposit. Through our branch network and digital platforms, we are ensuring that women can conveniently access this opportunity and embark on their journey toward a more secure financial future.”
This program will also create opportunities for access to a wider range of financial solutions, including loans and leases at favorable rates, investment plans, and working capital support, further assisting women in their financial and entrepreneurial endeavors.
“Shakthi” aims to encourage women to transition from short-term saving patterns to organized long-term investment strategies. It symbolizes Janashakthi Finance’s pledge to customer-centric innovation while reinforcing its role as a reliable financial partner.
Through “Shakthi,” Janashakthi Finance is committed to empowering women to enhance their financial confidence and build more stable and secure futures.
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Sithambaram Sri Ganendran – Chief Executive Officer – Janashakthi Finance PLC
Saminda Ratnayake – Head of Channels – Janashakthi Finance PLC
Financial Chronicle Biz English | Sri Lanka Business News.
