Janashakthi Life, a prominent player in the insurance sector and a flagship brand under the Janashakthi Group (JXG), has expanded its community outreach activities to Jaffna during the Nallur Festival. This initiative, which spanned ten days, successfully engaged more than 7,000 individuals and families, aiming to enhance awareness about life insurance, financial security, and employment opportunities.
The initial five days of the program involved a door-to-door campaign in areas such as Chunnakam, Sanganai, Navarkuzhi, Kokkuvil, and Gurunagar. Representatives from Janashakthi Life interacted directly with local residents, facilitating important discussions on life protection and gaining insights into the specific needs of families and individuals in these neighborhoods.
During the subsequent five days, Janashakthi Life set up a dedicated activation booth near the Nallur Temple, providing a convenient point of contact for the numerous pilgrims and visitors attending the festival. Company representatives offered personalized advice on life insurance and protection plans, assisting attendees in identifying solutions tailored to their unique situations and family requirements.
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This initiative coincided with Janashakthi Life’s 32nd Anniversary celebrations and the observance of Insurance Month, reinforcing the company’s message of life protection for the Jaffna community. The Nallur Festival, a significant cultural event in the Northern Province, is celebrated with great importance by the local population, drawing thousands from nearby and abroad. Acknowledging the festival’s cultural significance, Janashakthi Life recognized it as an ideal opportunity to connect with the community and promote awareness about life protection.
Ravi Liyanage, Director/CEO of Janashakthi Insurance PLC, commented on the initiative, stating, “At Janashakthi Life, our mission goes beyond merely offering insurance products. We aim to be an integral part of the communities we serve, celebrating their cultural values while also fostering discussions about the importance of protection in their lives. Initiatives like this demonstrate our ongoing dedication to reaching out to communities nationwide and assisting more individuals and families in securing their futures.”
This ten-day outreach program underscores Janashakthi Life’s steadfast commitment to community involvement and its overarching goal of enhancing lives and enabling dreams. By bringing the concept of life protection closer to the communities where people live, work, and congregate, Janashakthi Life is contributing to a greater understanding of the importance of safeguarding individuals, families, and their aspirations for the future.
Image Caption: Janashakthi Life engaged with the Jaffna community during the Nallur Festival through a ten-day outreach program focused on raising awareness about life protection, financial security, and employment opportunities.
Source: Financial Chronicle Biz English | Sri Lanka Business News.
