Janashakthi Life, a prominent player in the insurance sector and part of the Janashakthi Group (JXG), has achieved a significant milestone by ascending from seventh to fifth place in the LMD Readers’ Choice Most Loved Brands for 2026. This advancement illustrates an increasing level of consumer trust and preference towards the brand.
The transition to the fifth position marks a substantial improvement from the previous year’s ranking, highlighting a growing affinity among customers, enhanced brand relevance, and sustained confidence in one of Sri Lanka’s most reputable consumer brand surveys.
The LMD Most Loved Brands list is considered a key indicator of public sentiment in Sri Lanka, reflecting genuine consumer perceptions. This accomplishment serves as a meaningful testament to Janashakthi Life’s enduring commitment to its clientele. The rankings are derived from reader preferences gathered through LMD’s annual survey of Most Loved Brands.
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Ravi Liyanage, the Director and Chief Executive Officer of Janashakthi Insurance PLC, remarked on this achievement, stating, “This accolade transcends mere ranking; it is a testament to the trust we have cultivated over time through consistent efforts. Our rise into the Top Five Most Loved Life Insurance Brands signifies that our purpose-driven approach resonates with those we serve. At Janashakthi Life, we prioritize empowering our customers during their most critical times. This success is a reflection of our dedicated teams, whose unwavering commitment reinforces this promise, as well as our customers, who trust us. We view this achievement not as a moment to celebrate, but as a catalyst to further enhance our services, innovations, and financial protection for families in Sri Lanka.”
Namalee A. Silva, Chief Business Officer of Janashakthi Insurance PLC, added, “Trust is the foundation of our operations, and being listed among the Top Five Most Loved Life Insurance Brands is an honor we deeply cherish. This recognition embodies the empathy and compassion that guide our service; we strive to comprehend our customers’ unique needs and continuously develop solutions that bring peace of mind to the communities we serve.”
The company attributes its enhanced brand loyalty to a blend of financial stability, responsible governance, reliable service, and customer-centric innovations. Janashakthi Life has been awarded an (A-) financial strength rating with a Stable Outlook from the Lanka Rating Agency, underscoring its resilience and prudent management, which promise long-term stability.
Additionally, the company’s commitment to excellence was acknowledged at the CA Sri Lanka TAGS Awards 2025, where it received a Gold award in the Insurance – Group (GWP up to LKR 10 Bn) category, reinforcing its leadership in transparency, reporting quality, and governance standards.
This credibility is evident in Janashakthi Life’s capacity to honor its commitments to customers. In 2025, the company disbursed Rs. 3.8 billion in claims to policyholders and beneficiaries, demonstrating its dedication to fulfilling promises and supporting families during crucial times.
Moreover, Janashakthi Life has been at the forefront of industry innovation, introducing groundbreaking solutions such as COVID Cover, AIDS Cover, and Military Cover, which reflect a deep understanding of changing societal needs across various demographic segments.
As it builds on this recognition, Janashakthi Life remains committed to enhancing customer experiences, broadening access to coverage, and ensuring long-term financial security for families in Sri Lanka, all driven by its mission of “Uplifting Lives and Empowering Your Dreams.”
01 Image – Ravi Liyanage – Director/Chief Executive Officer of Janashakthi Insurance PLC
02 Image – Namalee A. Silva, Chief Business Officer of Janashakthi Insurance PLC
Financial Chronicle Biz English | Sri Lanka Business News.
