JAT Holdings PLC has introduced an initiative named ‘Sixes for Hope’, pledging to donate LKR 10,000 to the Indira Cancer Trust for every six scored by the Dambulla Sixers during the remainder of the 2026 Lanka Premier League (LPL).
Through its JAT Paints brand, the company is enhancing its collaboration with the Dambulla Sixers, transitioning from merely being the Official Paint Partner to actively promoting social change through cricket. This initiative builds on the success of the LPL Pink Match, which raised awareness for breast cancer and provided support to children and families affected by cancer through their association with Suwa Arana, a care facility managed by the Indira Cancer Trust.
From the launch of ‘Sixes for Hope’ until the end of the tournament, each six hit by the Dambulla Sixers will amplify JAT Holdings’ financial contribution, thus giving every boundary a meaningful purpose. This campaign aims to convert the team’s achievements on the field into tangible support for the vital efforts of the Indira Cancer Trust.
Dilshan Rodrigo, Director of Sales and Marketing at JAT Holdings PLC, expressed, “Our partnership with the Dambulla Sixers was envisioned to transcend mere brand exposure. The Pink Match showcased the potential of sports to promote significant causes. It inspired us to seek ways to extend that impact beyond just one event, leading to the creation of ‘Sixes for Hope’. Now, every six will contribute to a cause greater than the game itself. We aspire for this initiative to provide fans with an added reason to celebrate while aiding the essential work of the Indira Cancer Trust.”
This initiative will continue throughout the remainder of the tournament, with the total contribution rising after each six hit by the Dambulla Sixers. Regular updates regarding the number of sixes and the accumulated funds will be shared on the digital platforms of both JAT Holdings and the Dambulla Sixers, enabling supporters to track the campaign’s progress.
Olga Ashley Herath, CEO of the Dambulla Sixers, remarked, “The Pink Match illustrated how cricket can rally people around a vital cause. We appreciate JAT Holdings for amplifying that impact through the ‘Sixes for Hope’ initiative. Each six our players achieve in the remainder of the tournament will now aid the crucial work of the Indira Cancer Trust. We hope this motivates our players and fans to celebrate every six, knowing it will contribute to making a significant difference in the lives of children and families affected by cancer.”
The total donation will be presented to the Indira Cancer Trust after the conclusion of the 2026 Lanka Premier League.
‘Sixes for Hope’ exemplifies JAT Holdings’ overall strategy of leveraging sports as a development platform. Beyond supporting teams and events, the Group aims to engage in initiatives that foster lasting benefits for communities. By broadening the scope of its partnership with the Dambulla Sixers beyond the playing field, JAT emphasizes its conviction that successful sponsorships should create a positive legacy that endures well past the final whistle.
