KOKO, a prominent platform in the Buy Now Pay Later sector, has partnered with Mastercard for the ‘Tap for Change’ initiative, which aims to transform everyday purchases into contributions for enhancing long-term cancer care facilities in Sri Lanka. By utilizing Mastercard’s contactless Tap & Go payment system and engaging in KOKO’s e-commerce transactions, consumers can aid in fundraising efforts for the development of the Karapitiya Trail Cancer Hospital, in collaboration with the COC Foundation.
The core message of the campaign, ‘Tap for Change,’ emphasizes how straightforward actions, such as making contactless payments with Mastercard or shopping through KOKO, can positively impact a national endeavor. This initiative aspires to gather financial support for the Karapitiya Trail Cancer Hospital while promoting the adoption of contactless payment methods to showcase how digital commerce can foster significant community benefits.
By backing this initiative, KOKO is expanding the reach of Mastercard’s Tap for Change campaign into the realms of e-commerce and Buy Now Pay Later services, providing its extensive, digitally-savvy clientele the chance to make a difference through their online purchases. The KOKO platform allows users to shop on the internet and defer payments, making regular purchases more manageable while linking these transactions to a meaningful cause.
For Mastercard, this campaign underscores the importance of digital payments in facilitating convenient and socially responsible spending. By promoting the use of contactless Tap & Go transactions, the initiative fosters innovation in payment methods and encourages community involvement in a mission aimed at enhancing access to cancer care in Sri Lanka.
This campaign particularly resonates with tech-oriented Gen Z and Millennial consumers who often use KOKO, along with Mastercard cardholders, retail businesses, and the wider Sri Lankan populace looking for effortless ways to support social initiatives. By connecting everyday spending to healthcare development objectives, the program makes charitable giving more approachable and seamlessly integrated into daily routines.
Sandun Hapugoda, Country Manager for Sri Lanka and the Maldives at Mastercard, expressed, “We are thrilled to welcome KOKO as a partner in the ‘Tap for Change’ campaign. This collaboration showcases the potential of the digital commerce ecosystem to create a significant impact, allowing everyday transactions to contribute to enduring causes, such as enhancing the cancer care infrastructure in the nation.”
Michael Sathasivam, Regional CEO of KOKO, remarked, “There are times when business transcends growth metrics and evolves into something profoundly human. With Tap for Change, spending and giving occur simultaneously. KOKO customers don’t need to pause and consider charity; they can simply go about their lives and, in doing so, contribute.”
Photo Caption: (From left to right) – Sachini Jayathilaka – Marketing – Sri Lanka & Maldives, Malishini Punchihewa – Manager, Retail & Commerce, Dhanushka Thenabadu – Manager, Account Management, Sandun Hapugoda – Country Manager, Bangladesh, Bhutan, Maldives, Nepal & Sri Lanka, Michael Sathasivam – Regional CEO KOKO, Dinuki Karunatilake – Head of KOKO, Shimry Naizer – Head of Strategic Partnerships and Alliances, Manodharshan Sendilkumar – Manager Lifestyle and Aaqil Yoosoof – Manager Marketing.
Source: Financial Chronicle Biz English | Sri Lanka Business News.
