Marriott Bonvoy and the International Cricket Council (ICC) have entered into a strategic partnership, designating Marriott International’s acclaimed travel platform as the Official Accommodation Partner for the ICC until 2029. This collaboration bridges the world of cricket with exceptional travel experiences, offering Marriott Bonvoy’s 260 million members the chance to indulge in the sport’s excitement across various continents while highlighting Marriott Bonvoy’s extensive range of services to cricket’s enthusiastic global audience.
“Cricket continues to grow as a global sport, with rising fan engagement worldwide and momentum,” stated Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International. “With more than 2 billion fans globally, we are proud to serve as the ICC’s Official Accommodation Partner and look forward to delivering exclusive access and once-in-a-lifetime experiences for our members who are passionate about cricket.”
The agreement encompasses all ICC Men’s events over the next four years, including the ICC Men’s T20 World Cup 2026 in India and Sri Lanka, the ICC World Test Championship Final 2027 in the United Kingdom, the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe, and Namibia, the ICC Men’s T20 World Cup 2028 in Australia and New Zealand, the ICC World Test Championship Final 2029 in the United Kingdom, and the ICC Champions Trophy 2029 in India.
With over 450 properties in the markets where ICC events are held, Marriott is well-equipped to accommodate teams, fans, and members traveling domestically and internationally for the games. Fans attending ICC events will have the opportunity to stay at Marriott Bonvoy’s global portfolio of hotels and can purchase official travel packages with ICC Travel and Tours.
As cricket stands as one of the world’s most-watched sports, its global fan base is undeniable. This partnership extends Marriott Bonvoy’s mission of connecting people to the passions and places they love, granting members access to exclusive ICC experiences in destinations where Marriott International operates. To ensure premium world-class experiences for fans, Marriott Bonvoy and the ICC will collaborate to design and launch new hospitality offerings at select venues during ICC events worldwide.
Marriott Bonvoy will also partner with the ICC to curate bespoke cricket-related content, initiate local activations, and enhance member engagement.
“Cricket’s dominance as a sport has the power to unite fans across different countries. We’re now bringing the power of Marriott Bonvoy to over two billion fans and delivering bespoke cricket experiences to our 260 million Marriott Bonvoy members. The partnership will allow us to push the boundary and deepen engagement in India, Australia, New Zealand, and Sri Lanka where the love for cricket runs deep,” remarked Rajeev Menon, President, Asia Pacific Excluding China, Marriott International.
“Cricket has been a lifelong passion for me, and like millions of fans, I’ve felt how the game brings people together across borders and generations. Partnering with the International Cricket Council allows Marriott Bonvoy to turn that shared passion into unforgettable journeys, giving our members around the world unmatched ways to experience ICC events, both on and off the pitch. As we celebrate this milestone in India today, we’re excited to welcome fans to our hotels and to new, exclusive moments that bring the thrill of cricket even closer,” said Satya Anand, President – Europe, Middle East & Africa, Marriott International.
Mr. Jay Shah, ICC Chairman, expressed: “We are thrilled to welcome Marriott Bonvoy into a partnership that reflects a shared ambition to redefine how fans experience the game of cricket. By combining the global reach of our game with Marriott’s portfolio of world-class destinations, we are creating a powerful platform that connects cricket and memorable travel experiences across leading cricketing nations. Marriott Bonvoy’s addition as a sponsor to our portfolio also reinforces the ICC’s long-term vision of working with respected global brands that go beyond visibility to deliver meaningful value to fans. Together, we see this partnership as a means of deep fan connection.”
Mr. Sanjog Gupta, ICC CEO, added: “The ICC is committed to elevating the experiential standards of Cricket’s pinnacle events. While the athletic spectacle is central to a fan’s experience, the lifestyle, hospitality, travel, and cultural components are essential too. We hope to leverage the partnership with Marriott Bonvoy to develop and deploy varied travel & hospitality experiences to enhance fan delight at our events and help turn moments into lifelong memories. ICC events are hosted across the world and fans cover thousands of miles to experience the allure of these cultural spectacles. Marriott Bonvoy’s international footprint, customer focus, and commitment to delivering elevated experiences make them a natural partner in our endeavor to grow the allure and make our fans’ journeys more enriching.”
Fans can sign up for more details on the various packages for the upcoming ICC Men’s T20 World Cup 2026.
Photo – L-R: Satya Anand, President – EMEA, Marriott International; Rajeev Menon, President – APEC, Marriott International; Sanjog Gupta, CEO, International Cricket Council; Anurag Dahiya, CCO, International Cricket Council
SOURCE: Marriott International, Inc.
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