Power World Gyms, a prominent fitness brand in Sri Lanka with over three decades of expertise, has formed a partnership with Fitzky to transform the accessibility and integration of fitness within communities served by its network.
This collaboration combines Power World’s robust fitness infrastructure with Fitzky’s digital platform, resulting in a more streamlined and user-oriented fitness experience. Customers can now easily discover and purchase memberships to Power World Gyms, eliminating traditional obstacles and simplifying access to high-quality fitness facilities via a unified platform.
Moreover, the introduction of the Fitzky Fit Pass offers enhanced flexibility in the fitness arena. Users are no longer restricted to fixed routines or specific locations; instead, they can opt for a day-pass that grants them access to Power World gyms as well as a broader range of partner fitness centers, allowing for a more fluid and adaptable training regimen.
This collaboration signifies a shift towards a convenience-focused approach to fitness consumption. Whether individuals seek long-term memberships or prefer flexible, on-demand access, this partnership ensures that fitness aligns more closely with contemporary lifestyles, schedules, and personal aspirations.
Additionally, this initiative bolsters Power World’s online presence while enhancing Fitzky’s appeal as a holistic fitness marketplace. Together, both entities are advancing a more interconnected fitness ecosystem that emphasizes accessibility, choice, and user empowerment.
This partnership highlights a clear commitment to make fitness not just a destination but a service that is readily accessible. It is available at any time, customized to meet individual preferences, and delivered through an efficient digital experience.
Image Caption – (L-R) Shehan Adikari – Founder/CEO, Fitzky (Pvt) Ltd; Thanushka Jayasundera – CEO, Power World Gyms; Anil Jayatunga – Deputy General Manager, Power World Gyms; Christopher Prins – Head of Corporate Sales, Power World Gyms
Source: Financial Chronicle Biz English | Sri Lanka Business News.