Prime Lands Residencies PLC has gained international acclaim by securing the Silver Award for Best Use of Account-Based Marketing at the esteemed Hashtag Asia Awards 2026. The ceremony took place on July 10, 2026, at the Sofitel Singapore City Centre, Singapore, where the company was recognized for its campaign titled “Prime 365: Always-On. Always Ahead.”
This accolade represents a significant achievement for Prime Residencies and solidifies its status as a leading real estate brand in Sri Lanka that prioritizes innovation, customer focus, and digital excellence. It underscores the capability of a Sri Lankan real estate developer to thrive on a global scale through strategic insights and data-driven marketing approaches.
In a competitive field, the Gold Award was awarded to a submission from Hong Kong, while a Singaporean entry received the Bronze Award, positioning Prime Residencies among a select group of prominent marketing leaders in the region. This recognition showcases the company’s prowess in competing with some of Asia’s most impactful digital marketing strategies, driven by innovation and a customer-focused approach.
The award goes beyond acknowledging a singular campaign; it celebrates the long-term digital marketing vision of Prime Residencies. The company adopts an “always-on” strategy, ensuring continuous engagement with customers by providing personalized, relevant, and timely communications throughout the entire property-buying process, rather than confining interactions to specific project launches or promotional events.
The award-winning initiative integrates sophisticated audience segmentation, performance marketing, marketing automation, content strategy, and data-driven insights to cultivate highly tailored customer experiences across various digital channels. This ensures that every interaction is timely, meaningful, and adds value.
For customers, this means receiving pertinent information exactly when it is needed. Whether individuals are purchasing their first home, exploring investment options, or searching for their dream residence, Prime Residencies is dedicated to offering valuable market insights, property suggestions, and useful information that empower customers to make confident decisions.
Every digital campaign is underpinned by a meticulously crafted strategy that considers customer behavior, market intelligence, and performance analytics. Each communication is tailored to reach the appropriate audience through the most effective channels at optimal times. By comprehending customer preferences and fostering meaningful engagement rather than generic advertising, Prime Residencies is building enduring relationships based on trust, transparency, and value.
Commenting on this achievement, Nalinda Heenatigala, Director of Corporate Affairs for Prime Residencies, remarked, “Winning this award is a proud milestone for Prime Residencies. It reflects our commitment to placing customers at the center of everything we do. We believe effective marketing is not simply about promoting properties—it is about understanding customer needs, delivering relevant information, and helping people make confident investment decisions. This recognition inspires us to continue raising the standard of digital innovation and customer experience in Sri Lanka’s real estate sector.”
Prime Lands Residencies PLC is a publicly traded real estate developer and a member of the Prime Group, one of Sri Lanka’s most established and reputable property development organizations. With over 30 years of excellence, the Prime Group has successfully completed more than 70 projects across Sri Lanka, earning a strong reputation for quality, reliability, and timely delivery.
As the residential development branch of the Prime Group, Prime Lands Residencies PLC is committed to creating thoughtfully designed homes and apartments that offer lasting value to homeowners and investors. The company also features an exclusive selection of ultra-luxury residences under The One Collection, reflecting its dedication to outstanding design, premium quality, and elevated urban living.
Prime Residencies extends its heartfelt gratitude to its employees, customers, business partners, and all those who contributed to this international recognition.
The Silver Award at the Hashtag Asia Awards 2026 marks another significant step in Prime Residencies’ pursuit of excellence, reinforcing its vision to create exceptional living spaces while setting new standards in customer engagement, digital innovation, and real estate marketing.
