Robbialac, the leading paint brand under Lankem Ceylon PLC, has enhanced its engagement with consumers by becoming the Official Colour Partner for the Derana International Kite Festival 2026. This collaboration allowed the brand to create an interactive and colorful experience at this beloved family-oriented event.
The festival, hosted at Galle Face Green, turned Colombo’s renowned waterfront into a vibrant showcase of colors, creativity, and cultural expression. The 2026 event welcomed approximately 80 international kite flyers from around 30 countries, alongside over 1,000 local participants.
Robbialac expanded the festival’s theme of color into an engaging experience zone aimed at visitors of all ages. This interactive area offered various activities, including Virtual Reality games, face painting for children, and other engaging experiences, providing families with opportunities to connect with the brand in an enjoyable and memorable way.
“Color plays a vital role in how individuals perceive and express their surroundings, making the Kite Festival an ideal venue for Robbialac to celebrate this connection. As a proud Sri Lankan paint brand, we aimed for our presence to transcend mere branding, creating a delightful experience for families. The excitement we witnessed, especially among children, highlighted the importance of crafting meaningful consumer experiences tied to our brand and the cherished place Robbialac holds in Sri Lankan households,” stated Chirantha De Zoysa, Chief Marketing Officer of Lankem Ceylon PLC.
By partnering with the festival, Robbialac continues to enhance its relevance among modern consumers, while maintaining its strong association with color, creativity, and the transformation of everyday moments.
