Samsung Sri Lanka is set to embrace the Avurudu season with the launch of its latest consumer electronics campaign, ‘Wowurudu’, commencing on February 15, 2026. Drawing inspiration from the spirit of Avurudu, the campaign highlights new beginnings, togetherness, and the joy of enhancing everyday living with Samsung’s reliable technology.
Rooted in both local traditions and modern lifestyles, ‘Wowurudu’ underscores Samsung’s ongoing dedication to providing meaningful innovation to Sri Lankan households. The campaign encompasses key consumer electronics categories, including televisions, refrigerators, washing machines, air conditioners, and microwave ovens. It offers customers a chance to confidently refresh their homes during the festive season.
As part of this Avurudu season, Samsung Sri Lanka will introduce two new Double Door Inverter No Frost Refrigerator models and one Twin Inverter Air Conditioner model to the local market. These new products are designed with energy efficiency, durability, and smart functionality, catering to the evolving needs of modern Sri Lankan families.
The new refrigerators utilize Samsung’s Digital Inverter Technology, which adjusts cooling power based on demand to minimize energy consumption and ensure long-term reliability. The No Frost technology prevents ice build-up, while All Round Cooling ensures even temperature distribution across compartments for optimal food preservation.
Accompanying this launch is the new Twin Inverter Air Conditioner with WiFi capabilities, designed to deliver faster cooling while minimizing energy usage. Equipped with advanced inverter technology and durability features tailored to Sri Lanka’s climate conditions, the unit ensures efficient and reliable performance throughout the year.
In the television segment, Samsung continues to lead globally as the world’s No.1 TV manufacturer for 20 consecutive years, according to market research firm Omdia. This reinforces its leadership in display innovation and consumer trust. Customers can explore Samsung’s wide range of advanced television offerings as part of the ‘Wowurudu’ promotion.
Samsung’s home appliance portfolio remains focused on reliability, performance, and everyday convenience. From refrigerators designed for efficient food preservation to washing machines engineered for practical laundry care, Samsung caters to the evolving needs of Sri Lankan households of all sizes.
The ‘Wowurudu’ campaign will be available across the island through Samsung’s authorized distributors, including Singer, Singhagiri, Damro, and Softlogic. To facilitate Avurudu purchases, customers can also take advantage of easy payment schemes and installment plans available through leading credit card partners across the island.
As Sri Lankans prepare to celebrate Avurudu, Samsung Sri Lanka encourages customers to embrace the season with confidence through the ‘Wowurudu’ campaign and experience smarter living powered by Samsung innovation.
