Samsung Sri Lanka has received recognition in the Home Appliance category at Superbrands Sri Lanka’s Choice 2025, underscoring the brand’s significant impact in Sri Lankan households through innovation, quality, and consumer confidence.
This accolade highlights the strong rapport Samsung has developed with its customers over the years, as well as its unwavering commitment to advancing technology that enhances everyday life. From a diverse range of home appliances to televisions and connected devices, Samsung has continually adapted its offerings to align with evolving lifestyles and consumer needs.
The Superbrands initiative honors brands that have cultivated solid reputations and enduring relationships with consumers. The selection process incorporates market analysis, consumer feedback, and assessments by an independent group of branding and business experts, thus ensuring that the recognition is a true reflection of brand integrity and consumer preference.
Submit Your Press Release
Get your company news, announcements, launches, appointments and events in front of a wider audience.
For Samsung, being named a Superbrand in Sri Lanka represents more than just an award; it is a testament to the trust consumers have in the brand and the significant role Samsung products play in their daily lives.
Mr. SangHwa Song, Managing Director of Samsung Sri Lanka, expressed his pride in this achievement, stating, “Receiving the Superbrand recognition is a moment of great pride for Samsung. This award transcends a mere title; it embodies the trust, loyalty, and connection we have fostered with our consumers over the years, which we hold in high regard.”
He further remarked, “At Samsung, we believe that innovation should enhance people’s lives, making them easier and more meaningful. Whether through our TVs, home appliances, or connected devices, our goal has always been to provide technology that people cherish and depend upon daily. What makes this honor even more significant is that it comes from the consumers themselves. It demonstrates how they perceive Samsung as a brand that evolves alongside their lifestyles and needs. This achievement is a direct result of the unwavering support from our customers, partners, and our dedicated teams who work diligently behind the scenes. I sincerely thank everyone who has been part of this journey.”
Samsung is committed to enhancing its Home Appliance range with products tailored for modern living. Its offerings—including refrigerators, washing machines, and air conditioners—feature technology designed to streamline daily tasks.
The concept of connected living is increasingly integral to the Samsung experience. Through SmartThings, users can connect and manage their compatible appliances, televisions, and smart devices on a single platform, allowing them to monitor and control their devices remotely and automate elements of their daily routines, thus enhancing home convenience.
In addition to its focus on innovation, Samsung emphasizes reliability. The company’s 10-year warranty on Digital Inverter Motors and Compressors reflects its confidence in the durability and long-term performance of its appliances, providing consumers with reassurance when investing in their homes.
“As we look to the future, this recognition inspires us to further push the limits of innovation and deliver smarter, more interconnected experiences for our consumers. At Samsung, we aim not just to create technology for today, but to shape the future of how individuals live, work, and connect,” added Mr. Song.
This recognition comes as Samsung continues to expand its consumer electronics footprint in Sri Lanka. The brand has maintained its status as the leading TV manufacturer globally for 20 consecutive years, with Sri Lankan consumers enjoying access to the latest Crystal UHD, Neo QLED, and Frame TV models.
Samsung’s dedication to its consumers extends beyond its product offerings. With an extensive retail and service network that includes leading partners such as Singer, Singhagiri, Damro, and Softlogic, Samsung ensures that consumers across the nation have access to its products and after-sales support.
Flexible payment options through collaborations with major banks enhance the accessibility of Samsung’s cutting-edge technology for a broader audience in Sri Lanka. This combination of global innovation, local availability, and ongoing support has helped the brand maintain a strong connection with the market.
The recognition was celebrated at the Superbrands Tribute Ceremony, where Samsung Sri Lanka’s leadership, including its Managing Director and Head of Consumer Electronics, mingled with other prominent brands and business leaders to honor this achievement.
For Samsung Sri Lanka, being named a Superbrand in 2025 is both a celebration of the trust established with consumers and a catalyst to continue progressing. As technology becomes increasingly intertwined with daily life, Samsung is dedicated to developing products and experiences that create meaningful impacts while consistently delivering the quality and innovation that consumers expect from the brand.
