Singer Sri Lanka PLC has teamed up with Fairfirst Insurance Ltd. to revolutionize the insurance landscape in Sri Lanka by offering motor insurance directly through Singer’s extensive network of showrooms nationwide. This innovative collaboration allows customers to effortlessly acquire motor insurance by simply scanning a QR code at their nearest Singer outlet, facilitated by advanced digital systems.
With over 425 showrooms in its network, the service aims to enhance customer experience by providing a more efficient, straightforward, and transparent process, significantly minimizing paperwork and simplifying the overall transaction. The partnership merges Fairfirst’s commitment to customer-centric insurance solutions with Singer’s unparalleled retail presence, thereby improving access to reliable insurance options for individuals across the country.
This initiative is poised to address accessibility challenges by extending motor insurance services beyond conventional urban locations, reaching communities where such offerings have often been limited. Thanks to Singer’s robust presence throughout Sri Lanka, customers can now conveniently discover and obtain motor insurance within familiar retail environments in their local areas.
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Mahesh Wijewardene, Group Managing Director of Singer Sri Lanka PLC, commented on the collaboration, stating, “Singer has always aimed to enhance accessibility to essential products and services for Sri Lankans. Partnering with Fairfirst enables us to broaden the benefits we provide to our customers by transforming our showroom network into a more comprehensive service platform. This not only enhances convenience for our clients but also fosters deeper engagement across our branch network.”
Fairfirst Insurance CEO Ravishankar Wickneswaran remarked, “At Fairfirst, we believe that insurance should be accessible, straightforward, and relevant to every community. This partnership with Singer presents us with the chance to reach out to customers in various parts of the country, helping them gain a better understanding of the insurance options available. We appreciate the opportunity to serve a larger segment of the Sri Lankan population while continuing to pursue our vision of making insurance more inclusive and customer-focused.”
This collaboration also highlights the increasing trend towards digitally enabled services in Sri Lanka, showcasing how retail and financial service sectors can unite to enhance customer experiences and convenience.
Image Caption: Mahesh Wijewardene (Group Managing Director) and Ravishankar Wickneswaran (CEO) exchanging the partnership agreement.
