Sri Lanka Insurance Corporation General Limited (SLICGL), recognized as the leading motor insurer in the country, actively supported pilgrims and visitors during the Katharagama Esala Festival, which took place from July 26 to July 29, 2026.
During this event, SLICGL was on hand to assist travelers facing unexpected vehicle breakdowns, embodying the core promise of motor insurance: to provide help when it is needed most and to ensure that journeys to Katharagama remain uninterrupted.
Additionally, SLICGL successfully executed a comprehensive Motor Plus Brand Activation at the Katharagama Esala Festival, integrating brand promotion with essential community service initiatives. This effort emphasized road safety, public assistance, and direct support for attendees.
As the foremost motor insurance provider in the nation, SLICGL leveraged its expertise to launch a Free Vehicle Towing Service for those encountering vehicular issues. Across the four-day festival, the service rendered aid to numerous vehicles in need of towing and provided immediate roadside assistance, allowing pilgrims to proceed with their journeys safely and without delay.
This initiative was implemented in collaboration with the Katharagama Dewalaya, further establishing SLICGL’s commitment to being more than just an insurance provider, but a partner in ensuring the safety of lives and travels.
The Motor Plus brand was brought closer to thousands of Sri Lankans through an engaging experiential stall that attracted around 10,000 visitors. This stall featured interactive games, educational sessions on road safety, and personalized consultations on insurance. A raffle added a festive atmosphere, while a vehicle stickering campaign effectively promoted road safety messages on nearly 4,000 vehicles in the area.
This initiative underscores SLICGL’s broader goal of safeguarding motorists through tangible support, reinforcing road safety as a national concern, and fostering trust by participating in cultural and community activities.
SLICGL’s involvement at Katharagama extended beyond mere visibility; it was about delivering practical assistance to communities. By offering free towing services and road safety support, SLICGL reaffirmed its dedication to protecting motorists well beyond standard insurance offerings. Time and again, SLICGL has demonstrated its status as Sri Lanka’s most trusted and reliable motor insurer.
For further inquiries, please reach out to SLICGL at 0112 357 357 or visit www.slicgeneral.com.
Source: Financial Chronicle Biz English | Sri Lanka Business News.
