Groundworth is transforming the concept of land ownership in Sri Lanka, reshaping a long-standing asset into a modern approach that facilitates wealth accumulation in a matter of years rather than decades.
Traditionally, land acquisition in Sri Lanka has followed a familiar pattern passed down through generations: purchase a plot, hold onto it for twenty to thirty years, and then transfer it to descendants. This method has been a reliable means of wealth generation on the island, resting on the unspoken belief that land only rewards those who are willing to wait a lifetime.
However, Groundworth aims to disrupt this conventional mindset.
The reputable land development firm is advocating for a fresh perspective in the local market: viewing land as a mid-term investment. This innovative approach allows investors to purchase strategically chosen plots, monitor their value growth, and sell within one to two years, subsequently reinvesting the profits to enhance their wealth incrementally with each transaction.
This assertion is audacious in a nation where land has historically been synonymous with the notion of “buy and hold.” Groundworth substantiates its claims with evidence, stating that its developed properties have typically increased in value by 20% to 30% annually, with numerous clients reportedly reselling their investments multiple times, thus accelerating their financial growth.
“Land has always been the most secure asset in Sri Lanka. We simply posed a different question — why should it take a lifetime to yield returns? With the right piece of land in the right location, prepared appropriately, it doesn’t have to,” remarked Kasun Andrahennadi, Managing Director of Groundworth.
Not All Land Is Homogeneous
Groundworth’s ability to make such promises stems from its commitment to not developing average land. Each parcel offered by the company must meet a stringent five-point criteria before being listed for sale:
- Clear and clean titles — ensuring worry-free ownership.
- A minimum 20-foot access road — guaranteeing permanent access to every plot.
- A genuine residential neighborhood — plots located amidst homes and community life, rather than isolation.
- Accessibility to amenities — proximity to schools, hospitals, towns, and essential services.
- High potential for appreciation — sites chosen for their expected value increase year after year.
Moreover, Groundworth undertakes what many land sellers overlook: it develops the land. The company secures all necessary approvals, constructs paved roads, establishes engineered drainage systems, and transforms its plots into secure, gated communities. In select projects, Groundworth goes even further by designing and building homes within the development from the outset, creating a neighborhood that begins to thrive immediately. This results in land that is not merely sold but nurtured, leading to appreciation that is well-deserved.
Three Types of Investors
Groundworth recognizes that different buyers have varied objectives when it comes to land, and it tailors its services to accommodate three distinct categories of investors:
The Value Builder is a mid-term investor — a new category that Groundworth is cultivating — who purchases land with the intention of reselling it within a year or two, reinvesting the profits gained.
The Legacy Builder represents the traditional long-term investor, who secures prime land in a developed area to ensure its value compounds over time, ultimately passing on a valuable asset to future generations.
The Home Maker is focused on building a home and finds in Groundworth a comprehensive partner that manages everything from design and construction to securing approvals and navigating tedious processes.
Foundation for Growth
This disciplined approach has garnered recognition. Groundworth has been awarded by PropertyGuru and has established itself as Sri Lanka’s leading land investment company, contributing to the creation of not just communities but also a revised standard for land ownership.
For investors who once viewed land as a slow, single-generational investment, the message is refreshingly clear: wealth does not need to be patient. Whether you are looking to increase your net worth, secure your family’s legacy, or finally construct the home you have envisioned for years, Groundworth provides a solid foundation for growth.
Source: Financial Chronicle Biz English | Sri Lanka Business News.
