Toyota Lanka, the exclusive distributor for new Toyota vehicles in Sri Lanka, recently launched the 2026 editions of the All-New Toyota Hilux and All-New Toyota RAV4 during a special event titled “Unlocked,” held at Toyota Plaza in Wattala. The event attracted over 250 attendees, including business partners, industry leaders, customers, and members of the media, marking a significant achievement in Toyota Lanka’s mission to provide top-tier mobility solutions to the Sri Lankan market.
This launch underscores Toyota Lanka’s ongoing dedication to offering well-known Toyota models that incorporate cutting-edge automotive technology, superior safety features, and remarkable reliability, all tailored to meet the changing mobility demands in Sri Lanka. The introduction of the Hilux and RAV4 enriches Toyota Lanka’s lineup with two distinguished and innovative vehicles that have gained global acclaim for their performance and reliability.
For over thirty years, Toyota Lanka has positioned itself as a leader in the automotive sector in Sri Lanka, having delivered 3 million quality services and distributed more than 200 billion genuine spare parts. The company has transformed from merely selling vehicles to becoming a trusted provider of mobility and logistics solutions in the country. With a foundation built on Toyota’s core principles of Quality, Durability, Reliability, and Safety (QDRS), the organization serves a varied clientele with a comprehensive range of offerings, including passenger and commercial vehicles as well as mobility and logistics services.
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The launch event for the Hilux and RAV4 allowed stakeholders to experience Toyota’s famed reliability along with the latest innovations designed to cater to the diverse needs of Sri Lankan consumers. Both models have been adapted to thrive in the country’s varied climates and driving conditions, delivering exceptional performance, safety, and versatility. The RAV4, recognized as the top-selling SUV in the United States, epitomizes modern comfort, cutting-edge innovation, and practical usability, while the Hilux continues to uphold Toyota’s esteemed reputation for strength, durability, and impressive performance, making it a popular choice for commercial transport.
The “Unlocked” event also provided an engaging experience for guests to explore Toyota’s modern vehicle technologies, innovative design concepts, and customer-focused features. In addition to showcasing the Hilux and RAV4, the event highlighted Toyota Lanka’s extensive product offerings, which range from passenger vehicles to commercial solutions, reinforcing its role as a reliable provider of mobility and logistics services. This launch aligns with Toyota’s global mission of fostering “Mobility Happiness for All,” aiming to enhance lives through sustainable and innovative mobility solutions that contribute positively to society while assuring customers of their peace of mind.
Toyota Lanka continues to expand its presence across the nation, strengthening its commitment to customer service. With a network of over 20 strategically located facilities throughout Sri Lanka, customers have convenient access to Toyota’s reliable sales, service, genuine parts, and aftersales support. As part of its strategic growth plan, Toyota Lanka aims to increase its network to over 30 branches by the end of 2026, making world-class Toyota standards even more accessible to customers and enhancing their ownership experience throughout the country.
The company’s commitment to excellence has garnered both local and international recognition. Toyota Lanka has received prestigious accolades from Toyota Motor Asia Pacific, including the Highest Vehicle Sales Record, Customer Delight Excellence Award, and Sales & Marketing Award, showcasing its exceptional performance across various customer interactions. Additionally, Toyota Motor Corporation in Japan recognized Toyota Lanka’s long-standing contributions with a 30 Years of Excellence award.
On a local scale, Toyota Lanka is acknowledged as one of the most respected corporate brands in Sri Lanka. It was named Sri Lanka’s No. 1 Product Brand by the LMD Brands Annual 2025, received the Most Loved Brand Award at the LMD Readers’ Choice Awards 2026, and was listed among the Top 10 Best Employers in Sri Lanka, highlighting its unwavering dedication to both customer satisfaction and employee engagement.
Driven by Toyota’s global vision of “Mobility for All” and guided by Toyota Lanka’s core values of Loyalty, Integrity, Fairness, and Ethicality, the company remains focused on fostering delighted customers and employees for life. This customer-centric approach continues to influence every aspect of Toyota Lanka’s operations, from vehicle sales and aftersales service to the innovative mobility solutions that provide safe, reliable, and sustainable transportation experiences.
The launch of the Toyota Hilux and RAV4 marks yet another significant milestone in Toyota Lanka’s ongoing journey towards innovation and customer excellence. As the company expands its nationwide reach, enhances its aftersales services, and continues to introduce globally celebrated Toyota products, it remains committed to shaping the future of mobility while upholding the trust earned over more than three decades, having been a reliable choice for generations across the nation.
