A new chapter in hospitality excellence is set to unfold as Trincomalee Beach Resort & Spa (Pvt) Ltd transitions to the brand name “Fairway Trinco.” The resort, owned by Mr. Kumar Jeyakumaran, who is also the Chairman of the Platinum Group of Companies, has entered into a long-term Hotel Management Agreement with Fairway Holdings, led by Chairman Mr. Virath de Alwis.
This significant partnership represents a pivotal development for one of Trincomalee’s leading beachfront resorts and underscores a mutual aspiration to elevate the property to the forefront of Sri Lanka’s coastal resorts.
Fairway Holdings will take over the management of the resort, leveraging its vast experience in hotel operations, hospitality management, quality assurance, sales, marketing, and adherence to international service standards. A thorough rebranding and enhancement program will accompany this transition, with the hotel adopting its new identity as FAIRWAY TRINCO.
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This strategic alliance aims to elevate the resort into a world-class venue, providing outstanding guest experiences and reinforcing Trincomalee’s status as one of the fastest-growing tourist hubs in Sri Lanka.
Mr. Kumar Jeyakumaran expressed, “This agreement signifies much more than a mere management contract. It represents our dedication to the future of Trincomalee’s tourism sector. By collaborating with Fairway Holdings, we are merging local insights with globally recognized hospitality expertise to create a destination that will establish new standards in service quality, guest satisfaction, and sustainable tourism practices. We are confident that this partnership will yield significant economic advantages for the Eastern Province, generate job opportunities, and stimulate further investment in the region.”
Guests can look forward to a range of enhancements under Fairway Holdings’ management, including:
- Adherence to international hospitality standards and service excellence.
- Upgraded accommodations, dining options, and leisure activities.
- Improved guest facilities and modern resort amenities.
- Efficient hotel management systems and operational excellence.
- Enhanced marketing strategies targeting both international and domestic markets.
- Innovative tourism experiences tailored for leisure and business travelers.
- Commitment to sustainable tourism practices that benefit the local community and environment.
This partnership highlights the confidence both organizations have in the long-term potential for growth in Trincomalee. With an increase in tourist arrivals, advancing infrastructure, and rising international interest in Sri Lanka’s East Coast, this investment is a crucial step towards positioning Trincomalee as a premier destination for tourism and investment in South Asia.
The management agreement is anticipated to create value for investors and stakeholders by boosting the resort’s commercial performance, improving market positioning, increasing occupancy rates, and enhancing long-term asset value through professional management and strategic brand development.
As Fairway Trinco, the resort will emerge as a flagship destination, blending Trincomalee’s natural allure with the trusted hospitality reputation of the Fairway brand.
Both Platinum Group of Companies and Fairway Holdings extend their heartfelt gratitude to their shareholders, business partners, government entities, tourism stakeholders, employees, and the Trincomalee community for their unwavering support throughout this transformative journey.
Looking ahead, both organizations are eager to welcome guests from around the globe to experience this new era of hospitality.
Photo: Chairman of Fairway Holdings, Virath de Alwis, exchanges the management agreement with Trincomalee Beach Resort & Spa owner Kumar Jeyakumaran, with General Manager of Fairway Colombo, Avinga Wanigasekara (left), Chief Operations Officer of Fairway Leisure, Gemunu Cooray, and Chief Executive Officer of Fairway Leisure Sector, Basheer Cader (right) in attendance.
Source: Financial Chronicle Biz English | Sri Lanka Business News.
