In a significant achievement for entrepreneurship in Sri Lanka, True Ceylonese, established by Rushdhun Ramzy, highlighted the country’s rich natural wellness and culinary traditions at the renowned Summer Fancy Food Show in New York. This event is among the largest specialty food and beverage exhibitions in North America, drawing numerous exhibitors and buyers from around the globe, as noted by the Specialty Food Association. Ramzy showcased a vision that merges ancient Sri Lankan healing practices with contemporary lifestyles, with a mission to present authentic Sri Lankan ingredients, traditional herbal remedies, and plant-based nutrition to health-minded consumers in the United States. “Our ancestors recognized the healing potential of nature long before modern wellness trends emerged,” Ramzy stated. “True Ceylonese is committed to sharing that timeless wisdom with today’s audience.”
A standout feature of the exhibition was Ceylon Cinnamon, acclaimed as the finest true cinnamon globally. In contrast to the more common cassia cinnamon, Ceylon cinnamon boasts a subtle flavor and a naturally low coumarin content. True Ceylonese has leveraged this esteemed ingredient to create an innovative array of wellness products, including Ceylon Cinnamon Tea, Ceylon Cinnamon Wellness Capsules, and Cinnamon Chai Latte. Rich in antioxidants, Ceylon cinnamon has traditionally been recognized for its benefits in maintaining healthy blood sugar levels, supporting heart health, aiding digestion, and reducing inflammation when integrated into a balanced diet. Additionally, the company unveiled its expanding line of turmeric products, featuring Turmeric & Black Pepper Capsules and Turmeric Latte. Turmeric contains curcumin, a compound noted for its anti-inflammatory and antioxidant benefits. When paired with black pepper, the absorption of curcumin is enhanced, making it a favored option for promoting joint health, immune function, and overall wellness. Another highlight was the Moringa Tea and Moringa Capsules collection. Often dubbed the “Miracle Tree,” moringa is rich in vitamins, minerals, antioxidants, and plant nutrients that may support energy levels, immune health, and general well-being. Visitors were also captivated by the vibrant Butterfly Pea Tea, recognized for its striking blue hue and valued for its antioxidants, traditionally enjoyed in Asia as a refreshing herbal tea with a unique visual appeal.
In response to the growing interest in dairy-free products, True Ceylonese introduced its premium Sri Lankan Coconut Milk and Coconut Heavy Cream. Derived from high-quality Sri Lankan coconuts, these items offer a rich, creamy alternative to dairy milk, catering to vegans, those with lactose intolerance, and consumers desiring plant-based options without sacrificing flavor or quality. This coconut range exemplifies Sri Lanka’s status as a leading producer of coconut-based goods. True Ceylonese aims to connect Sri Lanka’s agricultural excellence with international markets by sourcing authentic spices, herbal teas, coconut products, and wellness ingredients directly from the country while celebrating its traditions and craftsmanship. For Rushdhun Ramzy, participating in the Summer Fancy Food Show was not just about exhibiting products; it was an opportunity to share Sri Lanka’s narrative on a global platform. “As consumers increasingly seek natural wellness and clean-label products, Sri Lanka has unique offerings,” Ramzy remarked. “Every product we create embodies the heritage, authenticity, and healing practices of our island.” With innovation grounded in tradition, True Ceylonese continues its mission to integrate Sri Lanka’s ancient wellness practices into modern living, proudly sharing the island’s treasures with consumers in the United States and beyond.
