Velona, a beloved Sri Lankan brand, is celebrating 85 years of trust, care, and innovation, marking a journey that began in 1940. Built on a foundation of quality, comfort, and compassion, Velona’s story is one of resilience, evolution, and a steadfast commitment to the wellbeing of its customers.
Founded by the late Ruskin Fernando, a pioneer in Sri Lanka’s textile and apparel industry, Velona grew into one of Asia’s largest textile enterprises, creating thousands of jobs in Moratuwa and beyond. His leadership, emphasizing humility, discipline, integrity, and social responsibility, showcased how industry could uplift communities while maintaining high standards of quality.
This founding ethos continues to guide Velona today, now revitalized under the leadership of Dr. Gehan De Soysa, Chairman of the Velona Group. Since taking the helm, Dr. De Soysa has spearheaded a phase of significant growth, infusing the brand with fresh vision and global perspective. While remaining deeply rooted in Sri Lankan values, Velona has been strategically repositioned as a future-ready family care brand, poised to compete internationally.
“Reaching 85 years is not just a milestone—it is a responsibility,” stated Dr. De Soysa. “A responsibility to every parent, every child, and every stakeholder who has trusted Velona across generations. My commitment is to honor my grandfather’s legacy by enhancing our standards of care, safety, and innovation, while expanding Velona’s reach beyond our shores.”
Over the decades, Velona has transformed from a textile manufacturer into a comprehensive family care brand. Its baby garments are renowned for their softness and safety, while Velona Cuddles is recognized as Sri Lanka’s safest diaper brand, adhering to rigorous testing and global manufacturing standards. The brand has also expanded into baby toiletries free from harsh chemicals, emphasizing its commitment to child wellbeing.
As part of its 85-year celebrations, Velona is embarking on a new chapter in feminine care with the launch of Venus by Velona, a premium sanitary napkin range designed for Sri Lankan women. Offering high-absorbency solutions for various flow needs, Venus introduces Sri Lanka’s first Teen/Tween sanitary napkin, crafted to support young girls with comfort and confidence. Manufactured to international standards and offered at accessible prices, Venus reflects Velona’s mission to empower women at every life stage.
True to its values, Velona is marking this milestone with compassion. In response to recent floods, the company is implementing targeted CSR initiatives, distributing diapers, essential items, and care packs to affected children, families, and orphanages across the island, ensuring that care reaches those in need during challenging times.
Looking ahead, Velona is expanding its definition of care to include knowledge and emotional support for parents. Recognizing the need for awareness about learning and behavioral differences such as ADHD, dyslexia, and autism, the brand plans to launch a digital education series to provide families with practical guidance and reassurance in supporting children with special needs.
For Velona, care extends beyond physical comfort. From safe garments, diapers, and toiletries to education and awareness initiatives, its 85-year journey stands as a testament to a legacy of care, strengthened by innovation and visionary leadership, ready to serve future generations in Sri Lanka and beyond.
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