Walkers Tours officially unveiled its dedicated sports tourism brand, Walkers Sports, during the internationally acclaimed IRONMAN 70.3 Colombo, which took place from February 19th to 22nd, 2026.
With over 57 years of industry expertise, Walkers Tours is one of Sri Lanka’s most established destination management companies, known for delivering tailored travel solutions with professionalism and operational excellence. Over the years, the company has diversified its portfolio to align with evolving global travel trends. It specializes in luxury, wellness, nature, and wildlife tourism through its distinguished brands, Artravele, Ayu, and Nature Odyssey.
The launch of Walkers Sports marks the next phase of this strategic brand expansion, underscoring the company’s commitment to staying ahead of industry trends and responding to the rising global demand for sports tourism. This unveiling coincided with one of the world’s most recognized endurance events. IRONMAN 70.3 is a globally celebrated triathlon series, and the Colombo edition, returning to Sri Lanka after six years, concluded successfully, gaining rapid prominence on the international sporting calendar. The event attracted elite athletes, amateurs, and spectators from around the world. Adding to its inclusive appeal was IRONKIDS, a dedicated race category designed to inspire young athletes and promote community engagement through sport.
Walkers Tours proudly served as the Official Travel Partner for IRONMAN 70.3 Colombo, reinforcing its commitment to positioning Sri Lanka not only as a premier leisure destination but also as an emerging hub for international sports tourism.
Walkers Sports will focus on comprehensive sports travel logistics, including tournament coordination, corporate sports initiatives, team travel management, and curated sports-focused tours. The brand aims to provide seamless coordination, operational precision, and dedicated on-ground support tailored to the unique demands of the sporting ecosystem.
Commenting on the launch, Nalaka Amaratunga, CEO of Walkers Tours, stated:
“We see tremendous potential in the growth of sports tourism. The introduction of Walkers Sports represents a strategic evolution of our brand. As global sporting events continue to drive travel and economic opportunity, we remain committed to positioning Sri Lanka as a competitive and attractive destination for sports tourism. Walkers Sports enables us to combine our destination expertise with specialized sports travel management to deliver structured, world-class experiences.”
The debut of Walkers Sports at IRONMAN 70.3 Colombo underscores Walkers Tours’ continued commitment to innovation, diversification, and leadership within Sri Lanka’s evolving tourism landscape. The new brand sets the foundation for future partnerships and global sporting collaborations that align travel, competition, and destination under one unified platform.
