Emirates is making a strong impact by featuring Indian cricket star Suryakumar Yadav in its latest advertising campaign, which is set to debut ahead of the ICC Men’s T20 World Cup.
For nearly thirty years, Emirates has maintained a consistent presence in the world of cricket. The airline has deeply embedded itself into the fabric of the sport through major ICC tournaments across more than ten cricket-loving nations, the kits of umpires and referees, and by being part of the moments that have defined the collective thrill uniting fans worldwide.
Yadav has made a significant mark on modern cricket with his fearless and unconventional batting style, coupled with impressive consistency. These qualities have earned him the ICC’s number one T20 ranking. As a key contributor to India’s victories at the 2024 ICC Men’s T20 World Cup and the 2025 Asia Cup, the India T20I team captain has established himself as one of the most respected players in the game today.
As a tribute to the game of cricket, which Emirates has proudly supported for more than 25 years, the latest ad campaign features this modern-era cricket legend showcasing his distinctive batting style during a match in a stadium filled with thousands of fans. The global ad campaign signifies the start of the ICC Men’s T20 World Cup tournament, reaching audiences in cricket-loving nations and across the world, united in their passion for the sport.
Passengers traveling on Emirates flights during the ICC Men’s T20 World Cup can enjoy live match coverage on Emirates’ ice entertainment system via Sport 24 and Sport 24 Extra.
On being featured in Emirates’ new ad campaign, Suryakumar Yadav stated: “Cricket at the highest level is about preparation, adaptability, and the ability to perform under pressure. Emirates represents those same values in everything it does. As someone who travels extensively for the game, having consistency and comfort with world-class experiences makes a real difference. It’s exciting to be associated with the brand in this campaign that has such a deep-rooted and authentic connection with cricket and its fans around the world.”
Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing & Brand, said: “There’s a reason Suryakumar Yadav has captured the imagination of cricket fans everywhere. His game speaks for itself, and his appeal reaches far beyond boundaries. Through this latest ad campaign, we aim to connect with fans and share in our passion for the sport. Cricket remains one of our most enduring sporting partnerships, and we’ve stood alongside the sport and supported its growth, and we’ll continue to invest in its future.”
