Genelle, Sri Lanka’s premium ladies’ footwear brand renowned for its handcrafted quality and sophisticated design, has officially launched its new website and e-commerce platform, www.genelle.lk. The launch event took place at the brand’s Flagship Store on Isipathana Mawatha, Colombo 05.
Rooted in a tradition of craftsmanship, comfort, and modern elegance, Genelle has become a trusted lifestyle footwear brand for discerning customers. Each pair is carefully handcrafted by skilled artisans, underscoring the brand’s commitment to quality, durability, and timeless style.
Genelle operates retail outlets at Mount Lavinia, Horton Place, and One Galle Face Mall, along with its Flagship Store at Isipathana Mawatha. These strategic locations have helped the brand establish a strong presence in major urban markets while delivering a consistently premium retail experience. The introduction of the e-commerce platform marks a significant milestone in Genelle’s omnichannel strategy, extending access beyond physical stores and enabling customers outside major cities to conveniently shop online and have their chosen styles delivered to their doorsteps.
The official website launch was led by Managing Director Sheran Wickremesekera and Mrs. Damaris Wickremesekera. During the ceremony, Mr. Wickremesekera noted that the new platform meets a long-standing need for the company, offering greater flexibility and convenience for customers. He emphasized that the initiative brings Genelle’s handcrafted elegance closer to both local and international markets.
Speaking at the event, Jayanga Prasadini, General Manager – Sales & Marketing, highlighted that www.genelle.lk is a fully integrated e-commerce platform built to international digital commerce standards. She explained that the launch strengthens Genelle’s customer-centric approach and omnichannel framework, enhancing market accessibility and enabling scalable digital engagement with customers.
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