Roar Global has reaffirmed its dedication to enhancing access to essential digital growth knowledge by collaborating with two initiatives focused on women in Sri Lanka: SLASSCOM Women in Tech 4.0 and Spa Ceylon Ayurveda Wellness’s Her Business Matters events.
These collaborations aim to provide tailored, platform-specific insights to empower women entrepreneurs, professionals, and leaders in comprehending the dynamics that drive contemporary business growth.
As the MarTech Ecosystem Partner for SLASSCOM Women in Tech 4.0, Roar Global has engaged in a national dialogue promoting innovation, accessibility, and opportunities for women within the technology sector. The company operates at the convergence of artificial intelligence, platforms, and marketing, emphasizing that improved access to knowledge and skills is crucial for fostering a more inclusive and future-ready economy.
During the event, 3P Media, a subsidiary of Roar Global, conducted a breakout session titled “Winning in the Age of AI Search: Rethinking Google Advertising for Tech Brands.” This session examined the impact of artificial intelligence on search behaviors and its implications for brands aiming to enhance their visibility, relevance, and performance in the Google ecosystem.
Additionally, in March, Roar Global partnered with Spa Ceylon Ayurveda Wellness for the Her Business Matters initiative, where Udara Hettiarachchi and Sonali Wijayawardena from Roar AdX provided valuable strategies for businesses to effectively grow on Meta and TikTok. Drawing from extensive industry experience, the session aimed to equip women-led small and medium enterprises with the knowledge to leverage digital platforms strategically.
These initiatives demonstrate Roar Global’s ongoing commitment to fostering ecosystems that promote growth through applicable digital platform knowledge. By disseminating expertise in relevant and actionable formats, the company aspires to enhance participation, build stronger capabilities, and encourage confident business development in Sri Lanka and the surrounding region.
“Access to the right knowledge transforms how individuals engage with the economy,” stated Mustafa Kassim, Founder and CEO of Roar Global. “When women gain clearer access to platform expertise, practical tools, and digital skills, they are better equipped to establish robust businesses and make informed decisions regarding their growth. Participating in initiatives like these allows us to contribute in a practical and impactful manner.”
Jaynevieve Davidson and Sandali Guruge from 3P Media represented Roar Global at the SLASSCOM Women in Tech 4.0 event.
Photo Caption: Udara Hettiarachchi and Sonali Wijayawardena from Roar AdX at Spa Ceylon’s Her Business Matters initiative.
Financial Chronicle Biz English | Sri Lanka Business News.
